Claymates
East Fork Is a Vessel
Founded by potters, East Fork is a Certified B Corporation in Asheville, North Carolina, committed to bringing you beautiful and enduring objects for the home while using our business to contribute to a more joyful and equitable world.
"At the heart of it is a simple conviction: that our business should be a force for creating a more just, joyful, and equitable world. Through clay, through commerce, through culture, we set a beautiful and abundant table for as many people as we can."
- Alex Matisse, CEO & Founder
15 Years of East Fork
East Fork began as one potter, then two, then a few more, throwing clay and filling a wood-fired kiln on an old tobacco farm in the Blue Ridge Mountains of North Carolina. Before we had stores and a website, we had pottery sales on the farm. Much has changed in the last 15 years, but our early days laid the foundation for the company we are today.
“East Fork is part of a small manufacturing revival in the United States–one that has emerged less from a sense of patriotism than a quiet determination to develop and distribute high-quality products as efficiently as possible.”
“Emotionalism aside, there are often other reasons a mug becomes favored: a nice grip, a good size, or just regular ol’ aesthetics. But what if there was a platonic ideal of a mug that brought all those things together? The folks at East Fork have, after many, many iterations, perhaps done just that — and legions of happy customers agree.”
“Instead of following in his family’s artistic footsteps, Alex Matisse started a small pottery business in North Carolina’s Blue Ridge Mountains. Now, he can’t keep the internet’s favorite mug in stock — and it has nothing to do with his last name.”
Made in the Blue Ridge Mountains
We make beautiful, durable objects for the home, starting with our full line of contemporary ceramic dinnerware, made at our factories in Asheville using raw materials sourced from the American Southeast.
Our pots come in a thoughtful palette of 7 year-round core colors and a rotating cast of punchy seasonals that we release throughout the year. Over time, our shelves have filled out with hardworking kitchen tools, thoughtful tabletop accessories and home goods made by friends and makers we admire.
Meet Our Best Sellers
The Mug $44
Heron
Everyday Bowl $44
Amaro
Dinner Plate $48
Thistle
Popcorn Bowl $88
Water Lily
Small Mug $38
Water Lily
Big Mug $54
Morel
Bitty Bowl 4-Pack $48 $56
Eggshell
Amethyst / Short Set of 4
Oval Platter $220
Black Mountain
Tumbler / Clear
Small
In everything we do:
Set a Beautiful & Abundant Table
Our Impact
Since 2017, we’ve raised over $1.7 million for grassroots, community-led organizations—and 2024 was our biggest year yet, with $640,000 raised. We’re continuing that momentum by donating 1% of all sales (not profits!) directly to our Community Partners. We also make it easy for customers to contribute through a simple in-cart donation at checkout.
Find Us
Come see us in person at our brick-and-mortar locations in Asheville and Brooklyn. Not in the area? Find stockists near you and also learn about our Seconds Pop-ups across the country.
Our Team
Among the people who make up Team East Fork, you'll find those who work in clay, engineering, chemistry, logistics, creative and the fine art of making customers happy.
