Earn the Right

Earn the Right

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Your quick-start guide to building a credible authority brand

Your expertise is valuable. Make sure the right people know it!
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Why I’m returning to Substack (and what it says about the future of authority building)
The tools we choose say everything about the brand we’re building.
 • Trevor Young
Why personal branding has a reputation problem
Professional reputation vs personal brand? One gets you noticed. The other keeps you there.
 • Trevor Young
The Friday Night Lights guide to building a presence the market can't deny
Clear Eyes. Full Hearts. Can't Lose. What a Texas football coach understood about showing up with conviction - and what it means for your personal…
 • Trevor Young
The PR tactic hiding in plain sight that most people dismiss as frivolous
PLUS the key insights, ideas and stories that resonated with people this year - what did you miss?
 • Trevor Young
Micro-Acts of PR: Small moves that build big reputations
Here are 20 small, intentional actions that keep you top of mind with the people who matter most to the success of your business.
 • Trevor Young
Why failing to evolve your voice is the quickest path to professional irrelevance
If you’re not constantly progressing as a content-creating entrepreneur, you’re standing still - and in a fast-moving digital-first world, you run the…
 • Trevor Young
Scaling your ideas for greater impact: How thought leadership can help you play a bigger game!
Be inspired by these five examples of genuine thought leaders who have parlayed their ideas, insights and wisdom into best-selling books and speaking…
 • Trevor Young
The algorithmic erosion of identity
When your communication strategy becomes “whatever generates engagement,” several things begin to deteriorate, and the result is not great.
 • Trevor Young
The professional transformation that moves credible leaders and experts from the margins into the frame
You have the expertise and insights that could shift conversations. But none of it matters if you're standing on the sidelines. Here's the three-stage…
 • Trevor Young
Earn the Right
Earn the Right
Turn credibility into recognition - and recognition into opportunity. PR-led strategies and insights for experienced founders, professional experts, and solo practice owners who want to be recognised as credible, influential voices in their industry.
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Earn the Right

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