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How to use AI to generate names & headlines
The quick & dirty way
Jan 15
•
Justin Oberman
3
1
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How to build a persona brand from the ground up
Last week, we revealed the 10 elements of showmanship that control human attention, from life and action to conflict and color.
Jan 13
•
Justin Oberman
5
Why most burglars are better at advertising then you
What protecting your home can teach us about advertising
Jan 11
•
Justin Oberman
3
1
1
How to understand anything using AI
A newsletter about stories an d why they are so powerful
Jan 9
•
Justin Oberman
9
1
How to engineer irresistible attention
Last week, we discovered why Mickey Mouse generates more revenue than most Fortune 500 CEOs, and why making yourself the hero is the fastest way to kill…
Jan 7
•
Justin Oberman
9
6
Why people drink orange juice
What a desperate surplus of oranges can teach us about the limits of advertising, and why growing the category is sometimes smarter than stealing market…
Jan 3
•
Justin Oberman
15
6
Why nobody cares about your announcement (and what to do instead)
Why the best self-promoters don’t find angles, they manufacture moments
Jan 2
•
Justin Oberman
22
2
Welcome to the escape economy
And why Mickey Mouse Beats your Marketing
Dec 30, 2025
•
Justin Oberman
9
4
3
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OberThinking
When everyone has access to the same tools, the only advantage you have in marketing is the way you think.
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