Industry Resources

Led by Dentsu Creative Global Chief Strategy Officer, Pats McDonald, this annual deep dive offers insights into the forces shaping people, brands and society.

Statista’s latest consumer trends study identifies the key consumer trends of 2026 and provides insights on consumer sentiment, AI in retail, trending consumer products and experiences, and the evolving wellness industry.

A compilation of Statista’s latest data on the global advertising industry.

Kantar experts have identified ten trends and mapped out a point of view for 2026, including topics like purchasing agents, synthetic data, AI-native decision making, brand building in the age of algorithms and the rise of micro-communities.

This Statista report provides a broad statistical overview on the behavior of consumers in Europe, including spending and saving habits.

Statista’s 2025 whitepaper uncovers the AI consumer personas reshaping buying decisions, trust, and loyalty. Based on insights from 12,000+ consumers across the U.S., UK, and Germany.

Statista’s latest report featuring statistics on the advertising industry in Europe.

Explore the latest dentsu Global Ad Spend Forecasts, with forecasts provided for 56 markets covering the Americas, Europe, the Middle East, and Africa, and Asia-Pacific by medium.

Statista compiles data on what drives and hinders brand loyalty, focusing on how trust and consumer experience contribute to creating a bond between brands and shoppers.