IMPACT Awards 2025

Creativity isn’t about size — it’s about impact. 

The Impact Awards Europe put the spotlight on the agile teams reshaping brand experience. 

The Impact Awards Europe celebrate the daring, original work of agile teams proving that creativity thrives on boldness, not size. 
Across Europe, smaller, agile teams are delivering some of the most daring, original, and effective brand activations. 
Whether you’re a nationally awarded small agency, a creative studio, or an independent team making waves in brand experience and activation, this is where your work gets the international recognition it deserves. 

The Shortlists for the 2025 Impact Awards are now available! See if your campaign made the cut:

B2B Marketing

• The Path of Grain: An Unconventional Tool of Diplomacy by Postmen (UA)

Brand / Loyalty

• The Path of Grain: An Unconventional Tool of Diplomacy by Postmen (UA)
• Cheez-It UK&I Launch by ZEAL (UK)
• One Jersey. One Country by Havas Digital Kyiv (UA)
• Play For Ukraine! by Postmen (UA)
• The Muff Liquor Company Brand Home and Visitor Experience Launch by CMS Marketing (IE)
• Close to Every Call by Postmen (UA)
• Reclaiming the East by Postmen (UA)

Cause, Charity / Non-profit

• Shortcuts by McCANN Prague (CZ)
• Reclaiming the East by Postmen (UA)
• The Path of Grain: An Unconventional Tool of Diplomacy by Postmen (UA)
• What’s Inside Matters: Choose True Not Fake by Postmen (UA)
• Nestle Cereals & Paralympics Ireland – Bring The Cheer by InSight Marketing (IE)
• TENA Men – Dry Manuary by ZEAL (UK)
• Do you see me? Stand by me. Believe me. by Unbox Communication (MD)
• Perfomance: Traumas of Sexual Violence During the War by MOKO Digital (UA)
• I’m fine by CF.Digital (UA)
• Momental: your quick mental reset by Postmen (UA)
• Be a friend. To yourself too. by PlusOne (UA)

Digital

• Urine Test by McCANN Prague (CZ)
• Best Coke Ever by Verve Live Agency (IE)
• I’m fine by CF.Digital (UA)
• Momental: your quick mental reset by Postmen (UA)

Experiential / Sponsorship

• Lynx Fine Fragrance Collection by InSight Marketing (IE)
• Paddy Power Comedy Festival 2024 by CMS Marketing (IE)
• Play For Ukraine! by Postmen (UA)
• Paddy Power Darts Fanzone 2024 by CMS Marketing (IE)
• PromoStick by Leo Burnett Ukraine (UA)

• Cheez-It UK&I Launch by ZEAL (UK)
• Player 0.0 by Allied Global Marketing (IE)
• TENA Men – Dry Manuary by ZEAL (UK)
• -196 (MINUS 196) by ZEAL (UK)
• Momental: your quick mental reset by Postmen (UA)

Innovation

• Urine Test by McCANN Prague (CZ)
• How An Post re-imagined a legacy product through a contemporary and culturally relevant lens. by AnPost (IE)
• How OLX helped Ukrainians find new jobs by Netpeak (UA)

Integrated

• Lovely Day For A Guinness by RPM (UK)
• Close to Every Call by Postmen (UA)
• Shortcuts by McCANN Prague (CZ)
• Lynx Fine Fragrance Collection by InSight Marketing (IE)
• Nestle Cereals & Paralympics Ireland – Bring The Cheer by InSight Marketing (IE)
• Cheez-It UK&I Launch by ZEAL (UK)
• Player 0.0 by Allied Global Marketing (IE)
• TENA Men – Dry Manuary by ZEAL (UK)
• One Jersey. One Country by Havas Digital Kyiv (UA)
• Play For Ukraine! by Postmen (UA)

Shopper

• Pringles x Super Mario by Brand Culture (UK)
• PromoStick by Leo Burnett Ukraine (UA)

Small Budget

• I’m fine by CF.Digital (UA)
• PromoStick by Leo Burnett Ukraine (UA)

Final winners are expected to be announced by the end of January.

If you have any questions,
do not hesitate to reach out to elva.decastro@eaca.eu.