Cognitive Channel Design: How to Win the Minds of Humans and Machines

This foundational e-book introduces a bold new framework for modern marketers: Cognitive Channel Design. In a world where purchase decisions are influenced by both emotional humans and logical AI systems, marketers must learn to speak fluently to both.

 

Cognitive Channel Design explores how to architect marketing strategies that activate System 1 (human emotion) and satisfy System 2 (machine logic and visibility). It’s the first essential step in mastering Dual-Path Marketing™—and in future-proofing your brand.

Access the E-Book Now

About the author

Adrian Fulle is an accomplished marketing leader, brand storyteller, and the creator of Dual-Path Marketing™. The ideas behind Cognitive Channel Design were shaped by years of real-world experience and sharpened through advanced studies at both Harvard and Stanford Graduate School of Business. Drawing on what he learned in the classroom and in the trenches – across startups, global brands, and VC-backed ventures, Adrian developed a new way to reach both human buyers and AI systems in today’s marketing landscape.

You'll also love

Dual-Path Marketing™ Playbook

Coming soon