Over 150+ projects completed in the last 10 years
Draw & Code boasts over a decade working with some of the worlds biggest brands including Google, Sony, Mercedes, Red Bull, BBC, Warner Bros and many others.
Space Center Houston - LBE
The expert immersive experience designers at Draw & Code were recruited by Space Center Houston to create a new permanent exhibit that aims to inspire family audiences to take an active interest in the space programme.
Mission: Sketch had to be informative and interactive, fostering a connection between visitors to NASA Johnson Space Center who may be learning about these subjects for the first time and upcoming interplanetary missions.
Chelsea FC - AR & AI
During lockdown, Chelsea FC commissioned an app that would help young players to train from home. We used AI, AR and motion capture to create a system that promised to bring some of the football coaching experience into the home during a tumultuous time for the sport and for the world in general.
A dataset was built that would allow the app to see a player going through drills and compare them to reference drills created by professionals.
Mercedes-Benz - AR, MR, VR
Draw & Code were commissioned by events and communication agency Meet & Potato to create three immersive experiences for Mercedes-Benz Vans.
They formed the centrepiece of a roadshow that was to tour the UK with three experiential installations that sought to explain the Mercedes vision for the electrified and connected future of mobility. The full XR spectrum was to be represented – AR, MR and VR.
Google Pyramids of Meroë - AR
Google Brand Studio commissioned Draw & Code to create a web-based augmented reality experience that celebrates Sudan’s Pyramids of Meroë. This series of over 200 structures form one of the ancient wonders of Sudan, and were built by the Kushite Kingdom, one of the great African civilisations.
Draw & Code’s role in the process of creating this immersive web experience focused on the 3D and augmented reality components of the project.
Saint-Gobain VR Training App
Saint-Gobain approached Draw & Code to develop a VR training app that would elevate the skills of Site Assessors responsible for door installation quality checks. The goal was to create an immersive, repeatable training tool that helps learners recognise and understand common installation faults, while supporting structured feedback with a trainer.
The solution had to support both individual learning and trainer-led review, ensuring assessors could build confidence in identifying issues across a range of installation scenarios.
Stage with Meta and Dolby.io - Mixed Reality R&D
Draw & Code Stage used mixed reality and AI-enabled motion capture to help bring the in-venue concert experience into the home. The experimental app captured live performance on stage in London using Move.Ai’s unique motion capture system and the resulting app utilised the mixed reality capability of Meta’s Quest 3 and game-engine streaming tech from Dolby.io.
Exhibited at a Meta Quest 3 launch event after debuting at SXSW, Stage was a hit with audiences.
Terracotta Warriors - Immersive
Draw & Code were tasked with bringing the world of the Terracotta Warriors to life using a suite of the latest immersive technology including a bespoke projected augmented reality set-up.
Working closely with our technical partners Adlib, the project combined projections with audio, olfactory and practical effects such as false-perspective spaces, showing the Warriors in the context of the world they inhabited.
Skepta/Dystopia 987 - AR
The brief was to create a ‘placebo’ experience that touched upon the heightened visual and audio experience created by psychedelics – except this was to be a drug-free, healthy alternative.
The question that was to be answered was whether technology could be used to create a stimulant to physically bring people together and to give them more of a sensory rush than other less salubrious alternatives.
John Lewis & Partners - AR
Draw & Code worked with John Lewis & Partners to create an in-store augmented reality app that forms part of a radical overhaul of its stores that brings experiences, technology and personalisation to the fore.
John Lewis & Partners decided upon an in-store configuration tool as opposed to a distributed app. Utilising marker-less augmented reality, the app will allow the in-store experts to curate, present and customise key pieces of furniture.
Pink Floyd - Web AR
Sony Legacy Recordings commissioned us to use technology to engage Pink Floyd’s fanbase and to launch their The Later Years boxset.
The request from Sony was to use web AR rather than developing an AR app. Web AR is all about lessening the ‘friction’ of downloading an AR app by enabling the user to jump straight from viewing a web page into the augmented experience.
KWS Cloudwater - AR app
Draw & Code were commissioned via Juice Immersive to create a ‘living label’ AR experience for KWS – a global leader in seed breeding and production.
Raising the profile of the farming supplier and conveying the seed-to-product story in a fun and innovative way was the brief, and so the seed of an idea was sown.
KWS launched the unique one-off ‘Heritage Bock’ lager at a private evening event in the brewery’s Unit 9 Taproom.
Merge Cube - AR
Draw & Code were commissioned to produce several augmented reality games as launch titles for the Merge Cube. It acts as both a display surface and a controller that sits in the palm of your hands.
The brief was to produce games that were instantly playable but exploited this new medium to the fullest. Draw & Code’s experience producing SwapBots, the augmented reality toy and game, certainly stood us in good stead for designing for Merge.
Philips - AR, MR
ISE in Amsterdam is the biggest showcase for the A/V industry and Philips Displays are one of the key attractions at the exhibition. Philips wanted to utilise immersive tech to offer something unique. There were two aims for the immersive experiences – the first focused on offering ISE delegates a playful way to explore the latest Philips products, while the second was to be a functional toolkit for A/V industry.
Hyundai - Projection Mapping
For the UK press launch of the new Hyundai Ioniq – the world’s first car offering three electrified powertrains – Draw & Code were commissioned to co-create an ambitious, immersive presentation designed to wow the assembled automotive, lifestyle and tech press.
This was to be no ordinary presentation – instead it was to feature an immersive 360 degree projection that explored the Ioniq in great detail. The aim was to use animation to showcase elements of the car’s design and engineering in ways that film alone could not.
SHELTA - VR
The University of Liverpool have teamed up with Draw & Code’s VR design experts to create SHELTA (Support & Help Environment for Learners to Access), a new virtual reality app designed to support the mental health of students.
Meta (nee Oculus) Quest 2 was the chosen virtual headset platform, with virtual reality being the chosen medium in the hopes that the platform can take users away from their issues and allow for them to experience 1:1 tutor support, mindfulness sessions and group peer support in a soothing, serene beach environment.
Marks & Spencer - Projection Mapping
Liverpool BID Company, in collaboration with Open Culture, commissioned us to make a rolling 15 minute projection show to animate the city centre as part of their seasonal programme of events.
We used a 3D laser scanner to acquire the exact measurements of the building, a process that included sticking point markers over the whole area. The resulting point cloud data was used to create an exact 3D model of the building.
This allowed our brilliant artists to map animation and lighting effects precisely to the architecture of Marks & Spencer, thus creating the illusion of the building coming to life.
Nokia Bell Labs - LBE Game Experience
To highlight Nokia’s commitment to the celebrated US-based Bell Labs, the beloved technology brand wanted to create an engaging visitor experience for Barcelona’s MWC.
Draw & Code were tasked with creating two video game experiences within a custom Igloo Vision projection dome. Both had to be intuitive and had to foster engagement between players. Bespoke wrist-mounted wearable controllers and highly social and collaborative games were the solution.
Warner Bros and Unilever - AR
Draw & Code partnered with Snatch to create inventive AR interactions and brand-specific mini-games for Warner Bros and Unilever.
The app was already in a very limited beta release, Draw & Code were tasked with making new augmented games that were more compelling both in terms of gameplay and also making fuller use of the potential of this technology geo-location games platform.
All We Are - VR
The genre-spanning Liverpool band All We Are contacted Draw & Code about collaborating on a virtual reality music video. The result was an ambitious research project that went beyond 360 video to explore the future of performance as a truly spatial and volumetric music experience.
Their vision was to create something technically innovative, taking the music video to new places utilising the then-new HTC Vive as the target device.
GP Bullhound - Projection Mapping
From 2016 onwards Draw & Code have been an official technology partner of The Northern Tech Awards organised by investment experts GP Bullhound, providing a projection-mapped backdrop for each occasion, following different themes and architectural elements every time.
In total there have been over 60 individual stings and animations produced for the events so far, along with associated graphics and branding assets.
Aspect App - AR
Aspect is an augmented reality viewer that brings artwork to life. The Draw & Code team wanted to create an AR experience that complements the original artists’ work and enables the viewer to feel like they have the art in their hands.
It had to be accessible on a majority of smartphones and tablets, yet it also needed to be built around a powerful enough platform to enable us to add interactive elements. The Aspect app was used by several grass-roots arts events.
Bird Hive 360 - VR
The annual Lakes Alive arts festival held in Kendal wanted to capture the beauty of the area and to take visitors on a journey that few could ever experience for real – a flight through the countryside like that of a bird without leaving their seat.
The resulting VR experience was to be rolled out at events but it was also fulfilling a secondary purpose to contribute to the campaign for UNESCO World Heritage Site status that was in a critical stage at the time.
Companion AWE - AR, VR, R&D
The Draw & Code team were frustrated by the solitary nature of a typical virtual reality experience. Our solution is Companion – a tool that enables developers to sync-up multiple devices into one 3D world. In the prototype we have run several devices simultaneously, ranging from VR headsets to trusty laptops.
This also presents the possibility of moving the virtual reality experience to outside the headset. While one person inhabits the first-person virtual reality view, we have other users interacting from a third-person augmented reality perspective.
IFB Creative Kitchen - Projection Mapping
Draw & Code’s brief was to create an installation to display the work of local artists during the IFB (International Festival for Business) held in Liverpool. However, rather than simply using a screen or projecting onto a flat surface, we decided to do something truly unique and very challenging.
Using only a single projector we illuminated 44 separate surfaces – each carrying its own unique moving images! The whole installation was made to resemble a row of photographs being exposed in a darkroom.
Heckington Illuminations - VR, XR, R&D
The project began life as an R&D collaboration with Newcastle University to explore whether the immersion offered by the latest tech could help drive education and engagement between the church and the community.
This project was unusual in that nearly all the work was done on site and not at the studio. This was an unusual combination of a historic setting and source material that dated back centuries coupled with cutting edge technology and techniques.
Liverpool One Revo App - AR
The Revo Conference is the UK’s largest retail property event and for 2017 it was held in Liverpool. Draw & Code were appointed to create an augmented reality app that helps to tell the story of Liverpool One.
The brief was to create an augmented reality app that brought oversized replica shopping bags to life around at the trade show and around Liverpool One itself with poppy and colourful animations.
LJMU Experience - AR
Draw & Code were tasked with creating an augmented reality experience that brings to life the different aspects of Liverpool John Moores University’s engineering and science courses.
Draw & Code created a point-and-tap contextual AR experience that put the University’s promotional poster at its heart. At education events the LJMU stand was adorned with this artwork and staff handed tablets to visitors to enable them to explore the course via AR interactions.
Squixy - AR
Squixy is a children’s book that brings colour and adventure into mathematics and wider STEAM subjects. The eponymous US start-up enlisted Draw & Code to create an immersive children’s workbook that is brought to life with augmented reality.
The book needed to work in its own right but had to be especially engaging when teamed with the accompanying Squixy mobile app. The Squixy squad value the concept of gamification enhances the learning experience.
The Neuron Pod - VR
The Neuron Pod was proposed to be a trailblazing building built on the grounds of Queen Mary University in London. The team behind the project, including architects aLL Design, wanted to use architectural VR visualisation to see the design come to life ahead of a key milestone in its development.
The resulting project allowed potential stakeholders to walk around and experience the visionary building long before any construction had taken place.
Scholle SIG - XR
An informative mixed reality experience for packaging machine manufacturer Scholle and SIG. The experience was to demo to current and prospective customers in an immersive space at the Gulfoods Expo ‘22 at Dubai World Trade Centre.
The Gulfoods Expo is one of the world’s largest food and beverage events, and was the ideal location for Scholle and SIG to show off their machines unique value proposition to attract manufacturing for current and future products.
Merge Cube - AR
Draw & Code were commissioned to produce several augmented reality games as launch titles for the Merge Cube. It acts as both a display surface and a controller that sits in the palm of your hands.
The brief was to produce games that were instantly playable but exploited this new medium to the fullest. Draw & Code’s experience producing SwapBots, the augmented reality toy and game, certainly stood us in good stead for designing for Merge.
NHS Keyworkers - Projection Mapping
As the pandemic swept the world, the role of key workers, particularly in healthcare, was to the fore. Events were being transformed or outright cancelled, including Liverpool’s Light Night.
For 2020, organisers Open Culture re-thought the evening and came up with Light Night at Home. As part of this we joined forces with regular collaborators Adlib to create two projection mapped animations – one on each of Liverpool’s cathedrals.