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Growing Advertiser Investment in News

DoubleVerify’s News Accelerator™ initiative is actively working to support the needs of the news industry and to empower advertisers to capitalize on the valuable brand-building opportunities news audiences present.

This work is underpinned by DV’s News Accelerator Network and Publisher Council, with partnership and participation from dozens of leading news publishers and industry groups:

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Join the News Accelerator Publisher Network

Join dozens of leading news publishers supporting the work of the News Accelerator. Network participation includes opportunities to:

  • Educate the advertiser community on the powerful opportunities news content and audiences present.

  • Inform best practices to help advertisers engage successfully with news publishers and their audiences.

  • Access exclusive DV research, data & other resources designed to support news publisher monetization.

  • Inform DV’s ongoing product innovation to ensure it reflects the needs and priorities of the news industry.

Supporting News Publishers

The News Accelerator initiative reflects DV’s ongoing commitment to supporting the monetization of news content, and is oriented around three key pillars:

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Collaboration with Publishers

Strong partnerships and feedback loops ensure DV maintains a nuanced understanding of publishers' perspectives, challenges, needs and priorities.

 

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Product Innovations and Enhancements  

Enabling publishers to thrive and empowering advertisers to engage confidently with news content while maintaining their suitability needs.

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Research and Industry Education

Highlighting the impact news content can have on brand equity and ad performance, and ensuring advertisers are equipped to capitalize effectively on the opportunity.