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Step 4: Configure Opt-in Box (Prompts)

Estimated reading: 2 minutes

Opt-in is when users actively consent to receive notifications, such as for promotions. It’s best practice, and often legally required, to obtain this consent before adding users to messaging campaigns. Requesting opt-in enhances user engagement by reducing notification blocks and improving click-through and conversion rates.

In this context, “prompting” means asking users for permission to send push notifications via a browser pop-up, where they must click “Allow” to subscribe.

Note: Asking users to subscribe to push notifications without customizing the opt-in can seem suspicious. If it doesn’t match your brand, users may ignore it. Personalizing the opt-in is key to gaining their trust.

You can select different styles for Desktop and Mobile. We’ll guide you through editing the Desktop opt-in, and the same steps apply to Mobile.

Step 1: Select the Opt-in Box Theme

Access the StackPush dashboard and go to SettingsOpt-in Box Theme

 

Step 2: Editing Opt-in Box message

Here’s where you need to explain to users why they should subscribe to your push notifications. Use compelling language to boost your subscription rate. By default, the CTA buttons are labeled “Allow” and “Block.”

Step 3: Style Option

You can pre-view the Mobile layout here:

Themes and Background color

Adjusting the background color. Use your brand’s existing color scheme to customize it and ensure it aligns with your color palette.

You’ve learned how to design a tailored push notification opt-in for your website. Craft a unique opt-in that reflects your brand’s identity to boost subscription rates.

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Step 4: Configure Opt-in Box (Prompts)

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