WHAT WE DO
Media Relations + Training
Shaping clear, credible narratives that earn trust and influence action.
Our Approach to Media Relations
At Dittoe Public Relations, we help organizations uncover and share the stories that deserve to be seen – with clarity, credibility and care.
We don’t wait for or rely on press release-worthy announcements to pitch the media. We adopt a journalistic mindset with our clients, asking better questions to uncover what truly matters to help make sense of complex narratives, industries and media landscapes.
Our approach combines strategic research, editorial planning and compelling contributed content with proactive media engagement. We closely monitor breaking news, cultural moments and industry trends to identify timely opportunities to position our clients as credible experts within relevant conversations.
But tactics alone don’t drive results. Our success is rooted in strong media relationships and thoughtful collaboration, allowing us to consistently secure meaningful, high-impact coverage that strengthens reputation and builds long-term brand authority.
But simply reaching the right audiences isn’t the end goal, it’s influencing them to take action. Media coverage must convert to positive business outcomes, whether that is driving sales, attracting and retaining talent, or securing investment opportunities. By sharing stories that matter, we build your credibility and drive real-world results.
Measurement + Reporting
We provide comprehensive reports that detail all secured media opportunities and content deliverables with corresponding key metrics to show ROI.
Our Approach to Media Training
Before we pitch, we prepare.
It’s our goal for your spokespeople to feel confident, comfortable and prepared when heading into any media interview, whether it’s for TV, radio, print or online. We provide comprehensive media training services for the individuals who will serve as spokespeople for your company’s media opportunities. This ranges from C-suite executives to entry-level team members and everyone in between.
Our media training services typically include:
- Discovery meeting.
- Development of best practices guide.
- Review and audit of past interviews.
- Key messaging session.
- Recorded mock interviews.
- Detailed feedback and recommendations.
What Sets Us Apart
Journalistic Mindset
We ask deeper questions to uncover what truly matters in your industry, for your business, and for your customers. We help navigate the right media landscapes to ensure you are seen, heard and understood by the right audiences.
Relationship-Driven
We don’t batch-and-blast pitches to any reporter who might be a fit for your story. We do our due diligence to find the right journalists to tell your story. We develop relationships with media over time so they know when Dittoe PR sends a story their way, it’s worth their and their audiences’ time.
Persistent
Finding the perfect journalist and the right audience can take time, which is why we make the time to find them. While we can’t guarantee coverage – no PR firm can – we can guarantee we will actively and thoroughly pursue the opportunities that will move the needle for your business goals.
Hotel Tango Case Study
Dittoe PR’s Launch of Hotel Tango ‘Shmallow Leaves Media Wanting S’More
With consumer affection for nostalgic campfire treats and the continued growth of the flavored whiskey category, Hotel Tango Distillery recognized an opportunity to create a spirit that is both approachable and adaptable. Enter the mouth-watering ‘Shmallow Toasted Marshmallow Bourbon—a bonfire in a bottle.
To get in front of a new consumer segment, Hotel Tango reached out to Dittoe Public Relations and was eager to earn national lifestyle media coverage for the first time in its nearly decade of business.
Our Proven Process
At Dittoe PR, we become an extension of your team, understanding your business, your ideal customer profile and target audiences, challenges, opportunities, and overall business goals and objectives.
Whether you’re looking to attract new customers, talent or investors, we communicate effectively when the moment is right and in ways that move the needle.
Discover + Align
Identify needs and goals, set expectations, and determine engagement details.
Onboard + Integrate
Sync teams, create a knowledge base, request and internalize existing materials and data.
Research + Strategize
Understand target audiences and their motivations to develop and deliver a targeted and integrated strategic plan.
Execute + Learn
Execute strategy to build credibility across audiences and channels, adjust in real time, and use gained insights to inform future campaigns.
Report + Discover
Host recurring status calls and quarterly planning sessions; report regularly against KPIs and goals; constantly refine to drive real-world results.
