Staff

 Marcie Lord
Marcie LordDIGITAL MARKETING STRATEGIST & FOUNDER
Marcie Lord is a full-stack digital marketing strategist with over 20 years of experience leading campaigns that integrate SEO, paid media, web development, content strategy, and analytics. She specializes in building and executing end-to-end marketing systems that deliver measurable results.
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Isaac Esterline
Isaac EsterlineLEAD WEB DESIGNER & DEVELOPER
Isaac Esterline is a Lead Web Designer & Developer at Digital Dynamo. He works on digital marketing projects for clients that involve web design, SEO, video editing, and CRM management. Prior to Digital Dynamo, he edited short films, documentaries, and wedding videos, and created websites designed for e-commerce, small business marketing, and document management.
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Amy Rosa
Amy RosaMARKETING STRATEGIST & PROJECT MANAGER
As the Marketing Strategist and Project Manager at Digital Dynamo, Amy works with businesses to nurture brand identities and establish a robust online presence. Her forte lies in developing engaging content across various platforms and implementing impactful SEO strategies. These efforts aim to resonate with the intended audience by enhancing user experiences and boosting visibility to improve conversion rates.
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Lora Oliver
Lora OliverSEO SPECIALIST
As a SEO Specialist at Digital Dynamo, Lora drafts and optimizes copy that engages users and drives conversions. Her favorite part of the job is collaborating with clients to ensure content is accurate and true to their brand, helping improve their online presence without losing authenticity.

Lora spent years in the education field before switching gears to pursue her real passion: the written word. After completing a copyediting certificate program, she edited both fiction and non-fiction books for local authors. In her role at Digital Dynamo, she enjoys combining the creativity of writing with the precision of editing, drawing on her teaching background to create content that helps people learn and is great for SEO.

In her free time, she likes to read, hike with her family, trail run in the Rockies, and get absurdly competitive over card games.

She earned her Bachelor of Arts in Social Science Education from the University of Northern Iowa and a Copyediting Certificate from UC San Diego.

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Ricardo Ortega
Ricardo OrtegaDIGITAL ADVERTISING SPECIALIST
Ricardo Ortega is a digital advertising specialist with seven years of PPC experience. His career began in traditional media, working in radio and print for the Fortune 500 company O’Reilly Auto Parts while completing his MBA. That experience provided a strong foundation in marketing, but he recognized that the future was digital. Eager to expand his skill set, he transitioned into PPC at a local digital agency in Springfield, MO, where he learned the ropes of paid media and data-driven advertising.

He later took on a bigger challenge—becoming the sole PPC expert at one of Austin’s top digital ad agencies. Over the course of three years, he managed upwards of $250,000 in monthly ad spend across 20–30 accounts, optimizing campaigns for clients in a range of industries. Balancing strategy, budget management, and performance tracking, Ricardo developed a sharp ability to drive results and maximize ROI.

Outside of advertising, Ricardo is a passionate motorsports and car enthusiast. He enjoys traveling as much as possible, always seeking new experiences and destinations. Music is another major interest—he loves attending concerts and discovering new artists. At home, he shares his space with his cat, Elena.

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Len Woods
Len WoodsSTORYBRAND CERTIFIED EXPERT
Len Woods is the Certified StoryBrand Marketing Guide at Digital Dynamo. A Louisiana native, Len has a journalism degree from LSU and a master’s degree from Dallas Seminary. He’s been a magazine editor, pastor, ghostwriter, book doctor, and copywriter.

A StoryBrand Certified Guide since 2020, Len helps good businesses use the power of clear words and compelling storytelling to find and serve more customers. You can learn more about Len at lenwoods.com.

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Lauren Vaughn
Lauren VaughnSOCIAL MEDIA MANAGER
As a Social Media Manager at Digital Dynamo, Lauren works with businesses to strengthen their brand presence and build meaningful connections online. She specializes in content creation, social media strategy, paid ads, and audience growth, always with a strong focus on consistency, clarity, and results. Her approach blends creativity with strategy to ensure brands not only look good but also resonate with the right audience.

Lauren began her career in country club marketing, where she spent several years managing in-house marketing initiatives and learning the importance of brand voice, customer experience, and seasonal strategy. She later transitioned into freelancing and contract work, supporting a wide range of industries, including real estate coaching, interior design, wellness, retail, athletics, and nonprofits.

Lauren holds a Bachelor’s degree in Communication from Arizona State University and a Master’s degree in Creative Writing, also from Arizona State University.

Outside of work, Lauren enjoys playing golf and walking on the beach with her husband.

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Mark Bell
Mark BellCOMPLIANCE CONSULTANT
Mark Bell is a former state regulator and the Principal Consultant at Tirador Compliance, a compliance consulting service for Colorado and SEC-registered investment advisers. He provides consulting services to Digital Dynamo in our work with financial advisors.
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