Frequently asked questions

Answering any and all of your app development questions.

The Basics

How can I take my product from concept to market?

The process starts with an appointment-setting to explain and discuss your goals and expectations regarding your business. Ideation follows to determine aspects that are critical in delivery of the product to the targeted clients. Afterwards, it will be possible to create a prototype which you can use to make suggestions concerning the preliminary layouts and interactions. Then we go to the build or production stage in which our team creates the product, while guaranteeing the quality, functionality, scalability, and usability of the product from the highest level. This infers that the usability and performance evaluation tests are used to discover potential enhancements. After this, the product will be launched in general market and all the queries of the customers and problems that they face while using the product will be effectively managed and solved for the steady growth of this product. In addition, we will keep you informed all along this process to ensure that you are aware of the progress being made.

We employ a structured methodology in our website development to address all critical components:

  • Discovery & Planning: For this reason, our team gathers all the necessary information about your business, your target audience and your goals to create a clear scheme which describes the overall vision of the site and its features.
  • Design: The design team ensures that we provide my customers with a good looking and easy to navigate interface in line with the company’s brand. We provide our customers with wireframes and mockups for approval or further development.
  • Development: Our team of developers turn the design into this for both the front-end and the backend of the site, securing the best speed, security, and performance for the site.
  • Testing and Deployment: As you may know, prior to the presentation of the website, we make sure to test the capability across different gadgets and internet browsers. Then we go for the implementation of the website, and then after its launch, we keep tracking of all the activities that it undertakes to ensure that if there are any problems that we had not settled we can easily solve them.

Essentially, the timeline of delivering a website or application can be a variable based on the complexity of the construction. The estimated time, which takes usually to build a standard website with few basic features, ranges from 4 to 8 weeks since the conceptualization, designing, development, and testing occur within that time frame. Complex projects of which involve customized features or application with third-party solutions may take as much as 3 to 6 months or even more. After our meeting and the assessment of the requirements of your project, we will provide you with a carefully planned out timeline, that outlines important stages and dates of completion for your project so the project is not behind schedule.

Collaborating with us will lead to significant results that surpass the basic delivery of a working product. Through the provision of user-friendly design and faultless functioning, our services aim to enhance user engagement.

  • Enhance conversion rates through the optimisation of the user journey and the implementation of impactful calls-to-action.
  • Enhance your business operations with effective, adaptable solutions that evolve alongside your organisation.
  • Increase income by making customers happier and more loyal.
  • Our goal is to create a product that meets your needs now and lays the framework for future growth, so that you can be certain that it will always be useful and successful. After your product is live, you can rely on our ongoing support and analytical insights to help you make even more improvements

Core technologies & tools

Why do you opt for open-source libraries instead of developing everything from scratch?

Open-source libraries offer a robust development foundation by leveraging community-tested, widely accepted code, thereby improving reliability and expediting the development process. This way we can concentrate on the unique aspects of your product, which saves time and money while making use of the continuous updates and security updates from an international developer community. These libraries can be customized as needed to fit your unique needs while sticking to proven and scalable solutions, and when needed, we make them something special for your product. To be sure, building everything from scratch is possible, but it would stretch out timelines and make costs soar without much additional value.

We choose Ruby for certain projects due to its developer-friendly syntax, rapid prototyping capabilities, and strong community support. With its Ruby on Rails framework, Ruby excels in swiftly and efficiently developing web applications, enabling us to write clean, maintainable code that minimizes bugs and eases future updates. Ruby’s convention-over-configuration philosophy allows us to adhere to best practices without extensive initial setup. While other languages like Node.js, C#, or Java are excellent for specific applications, Ruby is our top choice when quick development, flexibility, and scalability are paramount. Nevertheless, we always select the most appropriate tool for the task and are equipped to work with a variety of languages and frameworks to achieve the best results for your business.

The Design Process

What is UX design?

UX (User Experience) design concentrates on crafting products that offer meaningful and relevant experiences for users. It entails understanding user behaviors, needs, and motivations to create intuitive, efficient, and enjoyable interfaces. The goal is to ensure interactions with your product are as seamless and satisfying as possible.

Effective UX design significantly elevates user satisfaction, optimises usability, and increases user retention. Ensuring that your product aligns with user needs and expectations can minimise frustration, enhance engagement, and lead to improved conversion rates. Investing in UX design effectively reduces long-term expenses by decreasing the need for post-launch corrections and redesigns.

The common steps in the design process are first identifying the user through research to understand their needs and creating hypothetical users. After this, we move to wireframing and prototyping to define the structure and behaviour of the product. The next stage requires creating design concepts to effectively implement the product, and the last step is carrying out an accessibility test to gather responses on improvements. The design is then passed to the development team for execution but frequent communication in order achieve the set goal is emphasized.

Design phase is considered one of the most significant as it reveals all the subsequent communications with the product. Product design makes them easy to use, pleasant to the eye and are able to meet the business objectives and mission. It is important that this phase should be done or it should be well done to ensure that the product’s usability is as effective as possible, the users of the product do not get confused and that redesign is much cheaper at this phase than other phases of the product’s development.

User research involves the identification of information that has to do with your intended user audience in order to get an insight into the kind of behaviors, requirements and difficulties they exhibit. It makes sense to pinpoint the role of this approach in the task of creating a product that would appeal to the users in the first place and increase their satisfaction levels. To achieve this kind of design, we must gather data from different sources using survey and interview methods or even direct observations to develop user personas as a basis for the design solutions.

Usability testing involves real users and the usage of a given product in a task-oriented manner and we later observe their actions. They unify the different points that are seen as problematic for this process and serve to recognize the possible opportunities for improvement. The objective is to ensure that the product is intuitive and operates as expected before it is released to a broader audience.

You have substantial input and control throughout the design process. We collaborate with you at every stage, from wireframes to the final visual design, to ensure your vision is integrated. Your feedback during reviews and testing phases is welcomed to guarantee the design meets your expectations while aligning with user needs and best practices.

Figma is a collaborative design tool that allows designers, developers, and stakeholders to work together in real time. It is used to create wireframes, prototypes, and final visual designs. Being cloud-based, it enables you to view and comment on designs at any stage, facilitating a smooth feedback process.

Figma is user-friendly! Once you gain access, you can utilize the left sidebar to explore different pages and layers of the design. You can zoom in and out, scroll through various screens, and leave comments directly on the design for feedback. We’ll guide you through any specific questions you may have to ensure you feel comfortable navigating the platform.

Variations between the design and the live site can occur due to various technical constraints during development, such as browser compatibility, responsive design considerations, or font rendering. However, we collaborate closely with the development team to ensure the final product aligns as closely as possible with the design. If you notice significant differences, please inform us, and we will review them to make any necessary adjustments.

The development process

What are the steps in the development phase?

The development phase consists of several essential steps:

  • Planning & Architecture: We define the technical architecture, database structure, and development roadmap based on the design.
  • Front-End Development: The user interface is constructed to align with the approved designs and ensure responsiveness across devices.
  • Back-End Development: We implement the essential functionality, encompassing server-side logic, databases, and APIs, to guarantee the productoperates as designed.
  • Integration and Testing: The front-end and back-end have been integrated, followed by comprehensive testing to ensure performance, security, and usability.
  • Deployment: Following successful testing and approval, the product is introduced in a live environment.

 

We offer continuous maintenance and support following the launch to address any updates, optimisations, or bug fixes.

The procedure for constructing and enhancing pages or functionalities commences with a consultation to ascertain your specific needs. We then detail the necessary changes, which may include adding new pages, enhancing existing ones, or integrating third-party solutions. After you give the go-ahead, our development team will put these changes into action, making sure they pass stringent quality and consistency tests. Consistent status updates will keep you informed, and we will do our best to deploy upgrades such that they have minimum impact on the live product.

We provide a comprehensive guide or manual made for your platform that explains how to make simple changes, such changing the content, graphics, and important features. If your product has a CMS, we will make sure you have the tools and training you need to maintain it effectively. Please do not hesitate to contact us if you require any more assistance.

Launch & Post-Launch Support

When is my site or app considered complete?

Once you provide your final feedback and we test and find no issues, we will consider your site or app done. After release, we keep an eye on the product to make sure everything is functioning as it should. Regardless, “complete” just implies it covers all the bases for the time being; if your product ever need more features, updated information, or anything else, we’re here to help.

If an issue arises post-launch, our team will handle the fix. We offer post-launch support to address any problems, ensuring the product continues to operate smoothly. Simply contact us with the details, and we will investigate and resolve the issue as swiftly as possible.

If your site goes down, contact us immediately. We will evaluate the situation, whether it involves a hosting issue, server problem, or coding bug, and work diligently to restore your site as quickly as possible. We prioritize uptime and reliability, so you can trust we’ll take prompt action to rectify any downtime.

Even minor updates benefit from a design phase to ensure consistency, usability, and brand alignment. Skipping this step may lead to unintended design conflicts or a suboptimal user experience. A clear visual plan helps us implement changes that integrate seamlessly with the existing design. We can certainly discuss your needs, and from there, we’ll create a quick mockup or wireframe to ensure alignment before development.

While our specialty lies in product development, we can recommend and assist in setting up reliable hosting services tailored to your needs. We also provide ongoing support in managing your hosting environment to ensure your site or app remains secure, stable, and scalable. If you require guidance in selecting the right hosting provider, we are here to help!

Billing & Maintenance

What is your billing structure?

We offer flexible billing options based on your project’s scope and nature. For larger projects, we typically use a milestone-based or fixed-cost model, where payments are made in phases as we complete different development stages. For ongoing work, such as updates or maintenance, we use a monthly retainer or hourly billing model. We always provide a clear breakdown of costs before commencing any work to ensure transparency.

We provide detailed invoices outlining the work completed, hours spent on specific tasks, and associated costs. You will receive a summary of services for each billing period, allowing you to see precisely what you’re paying for. For larger projects, we also offer regular progress updates, so you are always aware of where your investment is going.

We provide a range of maintenance packages, from basic to comprehensive, tailored to your specific needs. These packages may include services such as:

  • Regular updates and bug fixes
  • Security monitoring and patches
  • Performance optimization
  • Backup management
  • Content updates
  • Ongoing technical support We can customize a package based on your service requirements to ensure your product remains secure, up-to-date, and functioning optimally.

The number of maintenance hours depends on the complexity of your site or app and how often you expect to need updates. For basic sites, 5-10 hours per month may suffice, while larger or more complex platforms may require 20+ hours. We’ll help you determine the appropriate number of hours based on your product’s requirements and the frequency of updates or changes.

The required maintenance hours are contingent upon the complexity of your site or app, as well as the frequency of anticipated updates. For fundamental websites, dedicating 5-10 hours monthly may be adequate, whereas larger or more intricate platforms could necessitate 20 or more hours. We will help you identify the suitable number of hours according to your product’s requirements and the regularity of updates or modifications.

When a user submits a request for an update or a fix for some function, we first evaluate the extent of the request and the difficulty required in providing it. The time is expected taking into account things like its frequency, the level of technical alterations required and testing. Oncefully grasp what you desire we will give an approximated number of hours before starting with the work to allow you prepare for what we are set to offer you.

Certainly! It is possible to request modification of its design. We will co-operate to understand the new vision of how a new project looks like and make the necessary adjustment to that design. Be it a minor adjustment or an overhaul where the redesign takes place we are equipped with the tools and expertise to accommodate the changes while retaining functionality and ethos to the product. Common changes in design are usually billed based on the amount of time that is required to accomplish them.

Of course, you may ask for modifications to the fact of functionality of your site. We also can improve functionality by modifying current features, refining the features that we have already developed, or implementing a third-party application that corresponds to your new business needs. We will assess the extent of these changes, provide a clear indication of the time and cost implication and work hand in hand with you in order to ensure that the new functions meet what you intend to achieve.

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