About
How It All Started
The First Big Win
In 2017, our founder, Matt, helped a friend grow her side hustle into a six-figure business by optimizing her Google listing and keywords. Traffic grew 370% in a year — sparking the launch of Diffuse Digital.
From Traffic to Sales Engine
In 2019, we worked with our first e-commerce client, pairing SEO with email funnels to turn visitors into repeat buyers. Sales grew 500% in a year — proving traffic drives growth, but conversion powers it.
Growth & Philosophy Shift
By 2023, Diffuse expanded into Google Ads and paid social. While most agencies chase clicks, we focused on conversions — helping small businesses scale with SEO, websites that sell, and systems built to last.
Diffuse Digital is a small-but-mighty team obsessed with real business outcomes.
We’ve helped many local service businesses more than 10x their traffic, grown e-commerce sales by 500%, and turned struggling pages into conversion engines.
We’re motivated by one thing: seeing our work change lives — for business owners, their families, and their employees.
Meet the Team
Matt Demers
Owner / Lead Strategist
Napa, CA
Matt is the founder of Diffuse Digital and the driving force behind strategy and client success. With years of experience helping businesses—from local shops to global e-commerce brands—Matt is passionate about making SEO approachable, data-driven, and focused on real results. When he’s not deep in analytics or crafting growth strategies, you can usually find Matt running Napa’s trails, exploring new hikes, or unwinding with a guitar in hand.
Joe Estrada
Digital Marketing Specialist
Bend, OR
Joe is a Digital Marketing Specialist with a proven track record of working across industries, from grassroots businesses to nationally recognized brands such as Pabst Blue Ribbon. He thrives on crafting impactful email campaigns, optimizing content strategies, and driving conversions that make a difference. When he's not navigating the digital marketing landscape, Joe is likely writing music, planning his next surf adventure, or sharing office space with his two judgmental but lovable cats.
Jaime Demers
Project Manager
Napa, CA
Jaime has been a part of the business for several years, mostly handling bookkeeping, however she took on an active role in January 2025 taking on project management duties for web design projects, liaising with SEO clients, and handling administrative tasks for the team.
In her free time, she enjoys walking (A LOT! She hiked the JMT by herself in July 2024), cooking, and has a passion for winemaking.
Mark Crockett
Web Design/UX
Los Angeles, CA
Mark is Diffuse Digital’s web designer and the creative mind behind bringing client visions to life online. He’s passionate about clean design, smooth user experiences, and building websites that don’t just look great but actually work hard for the businesses behind them. When he’s not designing, Mark is usually running (often with his four-legged training partner), or sharpening his skills in martial arts.
Milena Walters
SEO Specialist
New York, NY
Milena is an SEO Specialist who thrives at the intersection of human insight and AI-driven strategy. She brings a results-driven approach to website optimization, technical SEO, targeted email marketing, and content creation. With a strong focus on human-AI collaboration, she helps brands stay ahead of evolving search behavior while keeping digital experiences authentic, relevant, and user-first. Beyond the screen, she enjoys jogging, hiking, and a good latte.
Eric Simpson
SEO Specialist
Charlotte, NC
Eric is an SEO Specialist with a strong foundation in digital marketing, PPC management, and data analysis. He brings a strategic, performance-driven approach to website optimization, search visibility, paid media, and reporting, helping brands turn insights into smarter marketing decisions. With a balance of creative thinking and analytical problem-solving, he focuses on improving digital experiences that drive measurable growth. Beyond the screen, Eric enjoys watching and playing basketball, catching up on movies and TV, and staying tapped into culture and entertainment.
