subscriber growth on BookBub's blog
%
year-over-year traffic growth on BookBub's blog
%
CVR on HubSpot's landing pages (up from 25.3%)
CTR of HubSpot's marketing emails
Why people hire me
Before becoming a bestselling author, I helped innovative tech startups like HubSpot and BookBub achieve their traffic, lead generation, and revenue goals with my copywriting, content strategy, and project management skills, and have FUN tackling a wide variety of challenges.
Stellar Track Record
HubSpot: doubled landing page CVR and pioneered our documentation. BookBub: managed the B2B blog and grew subscribers 70x.
Killer Work Ethic
Bestselling author who’s traditionally published four critically acclaimed novels, which took perseverance and grit.
Deadline Crusher
15+ years of project management experience juggling tasks, collaborating cross-department, and keeping teams on-track.
Data-Driven Creativity
Create high-value content to meet KPI goals and optimize using data, so your content works harder for you.
Visual Storyteller
Package content beautifully, using visuals to make copy more compelling and easier to understand.
Gets It Done
Reliable, detail-oriented self-starter who requires little oversight and hyperfocuses like nobody’s business.
Need help NOW? Download my cheat sheet for writing copy that sells for free!
What I can help you with
I’ll help you develop a content strategy or provide content critiques to more effectively grow your revenue. As a copywriting and content marketing consultant, I offer coaching and optimization services à la carte or on retainer.
1 | Content Coaching
Á La Carte
I’ll provide strategic and step-by-step guidance to help you craft and optimize content that more effectively accomplishes your goals and generates more traffic, leads, and sales.
2 | Content Optimization
Á La Carte
As the subject matter expert, you’ll provide a draft or existing collateral, and I’ll edit or repackage it to make it sparkle using my copywriting, design, and conversion rate optimization skills.
3 | Content Coaching On Retainer
(6-month minimum)
I’ll help you optimize your content at a monthly rate. Whenever you have content you need me to review, I’ll be here to help. (Monthly caps apply)*Join the waitlist.*
Content marketing coaching
I’ll help you write attention-grabbing, SEO- and LLM-optimized content and irresistible lead magnets that make your audience eager to join your mailing list and buy your products, or high-impact content that move leads down your sales funnel and closes the deal.
Webinars, courses, & training decks ?Make your educational presentations shine.
A look at my work
What people say about working with me
"Diana is one of the most focused, organized, and effective marketers I know. In her time at HubSpot, she tackled a series of very different roles with very different goals, yet she was able to laser-focus on the metrics that mattered most and seamlessly execute on tactics to have a big impact."
Ellie Mirman, Marketing Lead @ HubSpot
"Diana is one of the smartest marketers I've had the pleasure of working with. She eagerly jumps into any problem solving opportunity, and is quick to dig into the data and get to the root of the issue. Diana has a wealth of marketing expertise, having managed everything from landing page and email optimization to growing HubSpot's International segment."
"Our CMO would frequently send our senior marketing team feedback like "Why don't your reports look like Diana's?" Not just because of her Powerpoint and reporting skills, but because she could visualize data in a way that made meetings extremely effective and efficient. She helped us create templates and improve our reports, and we learned a great deal from her marketing methodology."
Sam Mallikarjunan, Head of Growth @ HubSpot
"Diana managed the Appian account at HubSpot and was a pleasure to work with. She was able to easily marry her knowledge of inbound marketing with the goals and objectives of Appian. This generated many creative ideas and supported our strong growth in search and lead conversion. She is a true asset to any team!"
Mary Kirkman, Sr. Director, Digital Marketing @ Appian
"Diana provided me excellent insight and expertise as an educational consultant and worked with me very well to help me obtain great results with inbound marketing, SEO, and related projects. Her enthusiasm and warm personality makes even the most technical details interesting and enjoyable. I highly recommend her services as she is an excellent consultant and at the top of her field."
Bruce Jones, President & Founder @ International TEFL Academy
"Diana’s knowledge of the HubSpot business model and software were top-notch and her communication skills are excellent. I believe I am much more prepared to create an Inbound Marketing strategy at my company as a result of Diana's training. I heartily recommend her as a training resource and consultant. She did a wonderful job."
"Diana is very easy to work with and really puts herself in the customer’s situation. She is very creative, sincere and her enthusiasm is infectious. I have met loads of marketeers and she is by far the best we have worked with."
Mark Stephens, CEO/Developer @ IDRsolutions
“As UX Manager, Diana rewrote and redesigned the HubSpot Learning Center herself, an enormous undertaking that enables thousands of customers to get the documentation and guidance they need to navigate HubSpot and optimize it to best suit their needs. Additionally, Diana is incredibly helpful to sales reps, consultants, account managers and other teams, always able to solve complex problems in scalable ways and tackle large volumes of work.”
"I was Diana's editor at the now-defunct StoryLoom app and her writing was always clean, sharp, and perfectly suited to the genre. She not only delivered quickly and reliably but successfully juggled multiple projects at once. I would not hesitate to recommend Diana for anyone looking for a game writer, especially in the thriller genre space."
You might be wondering…
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How does this process work?
Hiring a copywriting or content marketing coach shouldn’t be overwhelming — the whole point is to save you time! — so I keep this process streamlined and easy peasy for both of us.
Marketing coaching: If you’d like to book a one-hour marketing coaching call, easily do so here with Calendly.
Content & copywriting services: If you’d like a quote for my services à la carte or on retainer:
- Step 1: Complete the form below to request a quote.
- Step 2: If I think we’re a good fit, I’ll send you a Calendly link so you can pick a 15-minute time slot for us to hop onto Zoom for a free discovery call to discuss your goals and content marketing needs. If you’d prefer, you can send me all the details via email, Discord, or gchat instead. (As an introvert, I get it!)
- Step 3: I’ll send you a quote.
- Step 4: If all looks good, I’ll shoot you a contract, you’ll sign, and I’ll get to work. For à la carte projects, I take a 50% deposit at signing and 50% upon delivery. For retainer packages, I accept monthly payments.
- Step 5: For coaching services, I’ll provide a detailed writeup of recommendations in Google docs you can make in-line comments and ask questions right in the doc. For content optimization services, I’ll send a draft of all deliverables in Google docs you can make in-line comments and edits right in the doc.
- Step 6: For coaching services, we’ll do one round of Q&A. For content optimization services we’ll do one round of feedback and edits, and I’ll deliver a final draft in whatever form suits the content (PDF, PowerPoint, layered Photoshop file, etc.).
For optimization projects, how long will it take to receive the deliverables?
That depends on whether you’ve purchased my services à la carte or on retainer.
If à la carte, it will depend on the scope of the project and my availability, and we will agree to my deadline(s) at the start of the project. I add projects to my schedule on a first-come-first-serve basis, so if timing is a factor for you, please reach out to inquire on my availability ASAP.
If on retainer, we will have agreed to a content optimization delivery schedule at the start of the 6- or 12-month retainer, and I will adhere to my deadlines.
If some health or family emergency crops up, I will always communicate with you ASAP and keep you informed. I believe communication is crucial in any business relationship, and I will never go MIA unless a legitimate health crisis makes it impossible for me to respond.
Should I hire you or a marketing firm?
That depends on your marketing needs and what you’re equipped to tackle in-house. If you’re looking for a full-service provider that writes your content for you or also handles CMS > CRM > analytics integrations, technical SEO, social media marketing, video marketing, email marketing, workflow management, or marketing operations, I’m probably not the best fit for your needs.
But if you’re looking strategic guidance and content optimization from a wordsmith with more than a decade of experience specializing in content marketing, lead generation, and technical writing at companies like HubSpot and BookBub, I’m your gal. I will empower you and your team to craft more effective content, which are skills you’ll take with you to future projects and throughout your career.
Also, I’m in HubSpot’s alumni network and have easy access to loads of other marketing professionals who will be able to tackle other aspects of your marketing needs. Once I’m your content marketing consultant, I can help hook you up with the right people for any marketing task you need help with!
I saw someone on LinkedIn say websites are obsolete because of AI. Is that true?
No, websites are not obsolete.
- Even if people search via LLMs, they’ll ultimately land on your website to learn more and purchase.
- Your website content needs to be optimized so the LLMs scrape and regurgitate the information you want their users to see.
- Lead magnets are still an extremely effective way to grow your mailing list, which gives you a direct line of communication to your prospects.
Anyone claiming AI is turning websites obsolete is either (1) trying to sell you an AI product (2) engagement baiting. Websites and the rise of AI usage are not mutually exclusive. Just like how social media didn’t render websites obsolete. Any business—especially B2B businesses—should have a website!
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How many rounds of Q&A or revision will you do?
My standard content marketing consulting terms for both à la carte and retainer projects include one round of Q&A (for coaching) or one round of feedback (for optimization) for my implementation. You’re absolutely welcome to request more than one round—just please let me know up-front, and I’ll adjust your project scope and quote accordingly!
Will I own copyright of the content you create for me?
For the most part, you’ll always own the copyright, since I mostly do optimization projects, so you would have created the first draft. If I’m packaging your content into a new offering—e.g., using five of your blog posts as fodder for an ebook—you’ll of course retain the copyright of the blog posts all along, and you’ll own the copyright of the ebook I create for you upon final payment.
What kinds of companies do you prefer working with?
B2B is my specialty, and I have the most experience in publishing, SaaS, and marketing as a service, but I’ve worked with companies in a wide range of industries. During my time as an Inbound Marketing Consultant at HubSpot, I coached 50+ companies ranging from a hotel in the Berkshires to TEFL certification to trucking technology to a fitness brand that appeared on Shark Tank!
Do you use AI?
I do not use AI to generate content—consider me a retro human marketer!—but I keep up with best practices to optimize website content for AI so your prospects who search using LLMs will find the correct information about you (within the limits of control you have over AI’s hallucinations, at least). Honestly, it’s not all that different from optimizing for search, but I keep up with trends in case that changes.