Tutorial Category: Tutorials

You build solutions. You solve complex technical problems. You invest in talented developers, engineers, and infrastructure. But when it comes to marketing? Many IT companies struggle to get the results they expect. That disconnect between product excellence and marketing performance is more common than you think, and it’s costing your business real growth. As a Read More

In the dimly lit corridors of marketing strategy, two formidable approaches stand poised like characters in a classic mystery: Account-Based Marketing (ABM) and Lead Generation. Each method, with its unique attributes, beckons businesses to choose a path. But which is the rightful heir to your company’s success? Let us embark on a journey through the Read More

The world don’t move like it used to. Time was, you could send a letter, and a man would read it, consider it, hold it in his hands like a weighty thing. Now words fly through wires and vanish as soon as they come. But some words stay. Some messages find their mark. And in Read More

In the shadowed corridors of the digital realm, where clandestine transactions dictate the ebb and flow of commerce, two formidable entities engage in a perpetual dance: the Demand Side Platform (DSP) and the Supply Side Platform (SSP). Their interplay orchestrates the symphony of programmatic advertising, a domain where precision and strategy reign supreme. The Demand Read More

In the quiet town of Maycomb, where stories wove through the fabric of everyday life, a new tale began to unfold. One not of whispered gossip or courtroom dramas, but of the unseen threads connecting the world: social media data and the structured order of SQL. As the digital age dawned, even the most traditional Read More

If you’ve ever sat in a B2B marketing meeting and thought, “We’re trying everything, but nothing’s really working”, then the Bullseye Framework might be exactly what you need. Instead of spreading your budget across dozens of tactics and hoping something clicks, the Bullseye Framework brings structure and focus. In fact, B2B marketers now use an Read More

Most decisions in business aren’t entirely rational. Even in B2B, where logic and strategy dominate buying behavior, subtle psychological cues can nudge a prospect one way or another. One of the most underrated yet powerful psychological levers is the mere exposure effect. In other words, the tendency for people to develop a preference for things Read More

When we talk about growing a brand online, most people think of content calendars, viral posts, or influencer partnerships. But before any of that happens, there’s a foundational question that often gets skipped: How should your business even operate on social media in the first place? That’s where social media models come in – these Read More

If you’re an email marketer, you’ve been there. Someone showed interest. They downloaded your resource, signed up for a webinar, maybe even replied to an initial email, but then… radio silence. With email lists decaying at an alarming rate of 28%+ annually, re-engagement isn’t just nice-to-have-it’s essential for maintaining a healthy marketing database. The good Read More

Marketing can feel like learning a whole new language, packed with buzzwords, acronyms, and phrases that seem to change every few months. Whether you’re just getting started or brushing up on your skills, this marketing glossary is your quick-reference guide to the terms that matter. From everyday basics to the lingo used by seasoned pros, Read More

Marketing often feels like decoding a language full of shifting terms, evolving platforms, and endless strategic choices. To stay ahead, you need structured tools that make sense of the chaos. Two proven frameworks: SWOT and TOWS analysis, can help you make more confident, informed decisions. This post breaks down how both tools work and shows Read More

Website traffic, especially traffic processed by GA4, is highly nuanced. Understanding that nuance is of empirical importance for any website owner really. However, even so, there’s one type of traffic that poses the most questions: direct traffic? What exactly is direct traffic? Where does it come from? How does it differ from organic, referral, and Read More