Tutorial Category: Tutorials

Are you getting lost in the sea of marketing data, unsure what truly indicates success? Many businesses struggle to separate the noise from the signal when it comes to measuring profitability.  Two metrics that frequently cause confusion are Return on Ad Spend (ROAS) and Return on Investment (ROI).  Understanding the nuances of Return on Ad Read More

The world of PPC can get jargon-heavy. However, if you’re planning to run paid advertising campaigns you need to know the most common PPC terms. This glossary simplifies 100+ PPC terms, helping you decode industry lingo and maximize your ad performance.  Aaand right before we jump in… PPC – Back to Basics What is PPC? Read More

SEO is a powerful tool. It can propel your website to the top of search engine results. But it’s not a one-time task, it’s an ongoing process that requires regular maintenance to keep your website at the top. Why is this so? Search engine algorithms are always changing. Your competitors are also optimizing their websites Read More

Are you aware that businesses face a crucial decision when allocating their marketing resources? Namely, should they focus on email marketing, social media, or both?  Our detailed guide examines the strengths, weaknesses, and optimal use cases for each channel to help you make informed marketing decisions. Read on! Key Differences at a Glance Email marketing Read More

Lead nurturing is a critical process – it’s about building relationships with potential customers, even if they’re not currently looking to buy your product or service. One of the most effective tools for this strategy is the lead nurture email. It’s a powerful way to stay connected with your leads, providing them with valuable content and Read More

Picture this: You’ve spent years building your brand—investing in its identity, cultivating customer trust, and creating products or services you’re proud of. You may have even invested in a successful SEO strategy that brought your website to page one. And when a potential customer searches for your brand online, they’re greeted with ads from your Read More

Whether you’re a small local business or a large corporation, ensuring your website is easily discoverable by your target audience can significantly impact your success. But the question remains: do I need SEO?  If you’ve ever pondered this question, you’re not alone. This blog post will delve into why SEO is essential, highlighting the benefits Read More

In digital marketing, standing out is tough. Every business is competing for attention, and to succeed, you need smart strategies. A/B testing for ads is one of the best ways to improve your campaigns and get better results. A/B testing, or split testing, is a simple but powerful tool. It compares two versions of an Read More

If you have a website and use Google Search Console, you may encounter issues with pages that have redirects. Redirects are when a web page automatically sends visitors to a different page.  This can be helpful for organizing content or updating URLs, but it can also cause problems if not properly managed. In this blog, Read More

In the world of eCommerce, user experience (UX) is king. It’s the (in)visible hand guiding customers through your online store. But what exactly is UX? In simple terms, it’s the overall experience a user has while interacting with a website or app. It’s all about how easy or pleasing it is to use. In eCommerce, Read More

Reciprocal linking, a practice as old as the internet itself, has long been a topic of debate among website owners and digital marketers. In this article, we delve into the world of reciprocal links – exploring their benefits, pitfalls, and the truth behind their impact on website visibility and SEO performance. By examining best practices, Read More