Destination

Innovate

Destination Innovate works at the intersection of destinations, communities, and the short-term rental economy. Through strategy, alignment, and industry leadership, we help tourism organizations navigate the evolving landscape of modern travel.

What

We Do

Destination Innovate was founded by tourism strategists Jenn Barbee and Kristen Cruz with a shared belief that the industry was ready for a new kind of conversation. One that brings destinations, hosts, and communities to the same table.

A New Conversation for the Future of Tourism

Hosts & Home Teams

Hosts & Home Teams is an industry initiative designed to bring destination leaders and short-term rental hosts into the same room.

The Host Gap: The Missing Operating System for Tourism

Article Highlight

In this article, we explore the emerging alignment gap between DMOs and STR markets and what destinations can do about it.