Branding exists in the minds of your customers. A brand is the impression your customer has on your company or your products.
A brand isn’t a logo, or product packaging, or an advertisement. It’s not your company culture, or how your impacting the world, or your unique story. A brand is all of those things combined. An impression is based on the customer’s experiences with your branding/identity such as advertisements, innovation, quality, packaging etc., with millions of companies, brands and products getting launched each day across the world, a brand should be able to connect to the customers by telling a story.
