The Dental Marketing Agency Behind Growing Practices
Our team at :Delmain is built for the competitive realities modern dental practices face — crowded markets, rising expectations, and constant change. We align marketing strategy with real business goals to generate measurable new patient growth for practices at every stage and every size.
Meet the experts behind those results.
The founder behind :Delmain
Dan Delmain
Founder
The founder behind :Delmain
Dan Delmain started :Delmain in 2009 and has overseen the marketing of more than 500 U.S.-based dental practices.
He has managed over $30 million in partner-paid advertising across Google Ads, Meta Ads, and Microsoft Ads, and has grown and scaled :Delmain to 40 team members using the Entrepreneurial Operating System (EOS). His expertise spans SEO, paid advertising, copywriting, marketing ROI systems, patient journey and attribution tracking, marketing automation, and patient communication technology. He also launched PatientPulse™, a proprietary dental marketing ROI and patient communication platform.
In addition to :Delmain, he co-founded The Implant Engine in 2023, which has grown to 80 team members and is recognized as the fastest-growing marketing company in the dental industry. Dan has worked in digital marketing since 2007 and is the author of From Search to Smile: How to Book More of the Right Patients Through Dental Marketing, with over a thousand copies shipped. He has been featured on the Dental Digest Podcast, Bulletproof Dental Podcast, and Elite Dental Podcast, and has been mentioned across industry platforms, including Dentaltown, Open Dental, and AgencyAnalytics. Dan is a staple in the dental marketing world.
Dan Delmain
Founder
The leaders shaping your strategy
Michael Myers
CEO (Visionary)
Michael Myers is the strategic leader behind :Delmain’s long-term strategy and growth direction, focused on identifying high-leverage opportunities that help dental practices scale while ensuring the company remains aligned with the partners it serves best. Read More
Paul Cole
Director of Operations (Integrator)
Paul Cole drives the implementation that transforms strategy into consistent, scalable results across the agency. Read More
Jan Kaufman
Director of Account Services
Jan Kaufman leads partner strategy and ensures delivery stays aligned across teams. With over 6 years at :Delmain across account management, website project management, and leadership, she brings a strong understanding of how strategy translates into execution. Read More
The experts driving your growth
Hannah Moen
SEO Lead
Hannah Moen drives search strategy implementation across :Delmain. She specializes in local and technical SEO, modern search systems including GEO, and diagnosing performance barriers that limit visibility and growth. Read More
Kristin Meyer
PPC Lead
Kristin Meyer leads PPC strategy and performance at :Delmain. She oversees paid media strategy across Google Ads, Performance Max, Local Services Ads, and Meta, managing multi-million-dollar portfolios and performance across 70+ concurrent accounts. Read More
Shauna Simons
Creative Lead
Shauna Simons guides the creative vision behind :Delmain’s dental websites. With over a decade of marketing industry experience and nearly nine years at :Delmain, she brings a background in content marketing and copywriting, with deep experience in brand positioning, patient-focused messaging, and website strategy. Read More
The team managing your success
Jaclyn
Senior Account Manager
Jake
Account Manager
Hayden
Account Manager
Brittany
Account Manager
Jessie
Account Manager
Rachel
Account Manager
Brenda
Account Services Coordinator
Dana
Project Manager
Marcelle
Project Manager
The A-Players that make it happen
How We Work
We understand that growing a practice is hard. Our strategies are built specifically for dentists, with a proven track record of delivering hundreds of thousands of high-value patients.
Understanding your
market
Our work begins with a data deep dive, competitor analysis, and a clear-eyed view of your market. This allows us to build a growth plan laser-focused on the results that drive your practice forward: visibility, authority, and measurable new patient opportunities.
Strategy that evolves with your practice
We don’t do “set it and forget it” marketing. We constantly refine your plan by tracking everything, from your local rankings to your actual bookings. This ensures your budget is always working to attract the high-value cases that grow your practice.
A partnership built
to last
Our Values
Our values shape how we think, how we operate, and how we show up for the practices we serve.
- ZA-players only
- ZOften fast, never reckless
- ZAsk the right people the right questions
- ZNo decisions made by consensus
- ZSee the risk as the reward
- ZEmbrace short-term pain
Certifications
Our team maintains recognized industry certifications and partner statuses, demonstrating proven expertise, ongoing training, and adherence to the standards set by leading digital platforms in the dental space.
Recognized at the highest level
As a Premier Partner, we receive exclusive platform insights, beta access, and advanced support from Google. This allows our team to drive smarter strategy and stronger outcomes for dental practices nationwide.
- Top 3% of Google Ads agencies in the U.S.
- 2026 Google Premier Partner
- Managing $30M+ in partner-paid advertising
Trusted Software
Our websites and marketing systems are built on trusted, industry-recognized platforms. These systems integrate seamlessly with leading dental practice management software, supporting accurate data tracking, secure performance measurement, and long-term scalability.
The ultimate dental marketing book
From Search to Smile: How to Book More of the Right Patients Through Dental Marketing
Unlock the principles behind booking more of the right patients with our latest book, From Search to Smile. Written for dental practice owners, it draws on years of hands-on dental marketing agency experience to outline the strategies and systems that drive measurable patient growth.
Inside, Dan shares actionable insights on digital marketing, website strategy, and how to align marketing performance with real practice outcomes.
Featured On
As experts in our field, we’re honored to share some of the connections and contributions we’ve made in the dental industry.
Hear from our experts
Hannah Moen
SEO Lead
Lost Organic Leads? Here’s What It Costs to Buy Them Back With PPC
As AI Overviews and richer results answer questions directly on Google, the “click inventory” gets tighter. Here, we break down what that means for dental practices, what it can cost to replace organic leads with PPC, and how to protect your visibility before you have to buy it back.
What Does It Really Mean for Your Dental Website to Be AI Optimized?
Discover what it means to have an AI-optimized dental website. Learn how AI-friendly SEO, schema, content, and trust signals keep your practice visible.
Dental SEO Made Simple: A Step-by-Step Guide for 2025
Have you ever wondered what it means when someone says, “That’s great for dental SEO”? Well here’s the simple translation: “That strategy can help push your website up higher in search engine results, drive more traffic to your website, and get more new patients through your door.”
How Dentists Should Respond to Negative Patient Reviews
Tell me if this sounds familiar. You’ve just treated a patient that needed dental work. While at your practice, this patient was happy about their experience and treatment. Fast-forward a couple of weeks and you see a 1-star review for your practice on Google, along with a comment about a…
5 Orthodontist SEO Tips for Ranking #1 In Google
Not booking as many new patient appointments as you’d like? Feel like you just need more exposure to fully unlock the financial potential of your practice and get the patient flow your practice warrants?
(2020) Local SEO for Dentists: The Playbook for #1 Rankings
If you’re interested in dental SEO and online marketing, you may be asking yourself the question, “how do I add my dental practice to google maps?”
What Is A/B Testing in Dental Marketing and How Does It Lower CPL?
Discover how smarter A/B testing helps dentists lower cost per lead, improve ROI, and turn every Google Ads click into real new patient appointments.
Dental Ad Ideas Guaranteed to Attract Patients
Could your dental practice use more patients? Start with an online dental advertising strategy. This guide features a collection of dental ad ideas that will help bring in more patients and grow your practice.
Dental PPC Strategies: How to Improve Your Google Ads
Organic search engine optimization will only get you so far. To attract new patients and grow your practice, you need to take a holistic approach to your digital marketing — that includes PPC for dentists.
A Dentist’s Guide to Local Service Ads: How to Get Started with LSAs
Want more patients? Dental Google LSAs are your secret weapon to keep your schedule fully booked. Don’t miss this top dental marketing opportunity.
Do Microsoft Ads for Dentists Really Work?
Are Microsoft Ads worth your marketing dollars? YES. In the competitive world of dentistry, every practice is looking for the edge that sets them apart. This is where Microsoft Ads—previously known as Bing Ads—enters the picture. Microsoft Ads offers a unique platform that often goes underutilized yet brims with the…
How to Get More Patients With Facebook Marketing For Dentists
Our team at :Delmain has spent years testing and analyzing the best strategies for using Facebook marketing for dental practices.
Kristin Meyer
PPC Lead
Shauna Simons
Creative Lead
20 Best Orthodontic Websites of 2026 & What They Got Right
Your orthodontic website can and should be your #1 source of new patients. How? By designing an orthodontic site that ranks highly in search engines, communicates what makes your practice unique, and impresses visitors. The best orthodontic websites are also designed to be mobile-first and very easy to navigate.
15 Best Pediatric Websites of 2026 & What They Got Right
Parents have big expectations when entrusting their children with a pediatric dentist. The best way to make a good first impression and win them over? WOW’ing them with a well-designed pediatric website.
32 Jaw-Dropping Dental Branding & Logo Ideas
What makes your practice different from any other dentist in your city? The way you answer this question and communicate what makes you unique is incredibly important. Marketers call it “your brand,” and it’s a concept that’s vital for attracting and retaining patients.
26 Best Dental Websites of 2026
We’re showcasing the very best dental websites of 2026. See examples of great dental websites from around the country, learn about the best features of each, and discover opportunities to improve your dental website design.
Why Original Photos Matter
Authentic photos help your dental website build trust and improve conversions. Learn why real imagery outperforms stock and how to capture better visuals.
The Best Pediatric Dental Marketing Ideas to Transform Your Practice
In 2025, pediatric dentists face a stark reality: if parents can’t find you online, your practice is at risk of falling behind, regardless of the quality of care you provide. Your pediatric dental marketing strategy (or lack thereof) could very well determine the fate of your practice.
Patients
New
Returning
Finally, a dental marketing partner that delivers on its promises





















