If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you.

A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your business shows up, your website, your messaging, and your follow-up directly impacts the type of clients you attract.

In this episode, April breaks down:
• Why you’re attracting the wrong jobs
• What’s actually driving low-quality leads
• How to shift from taking whatever comes in… to attracting the projects you want

Because getting better jobs isn’t about getting lucky.
It’s about building a system that brings the right people to you.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

Most deck builders think free estimates are just “part of the business.” But what if they’re actually the reason your calendar is full — and your profit isn’t?In this episode, Brad Huebner — Marine veteran, former contractor, and founder of Hammer & Grind — breaks down why free estimates keep builders stuck in the grind and how to shift into a real sales process that protects your time and increases close rates.After completing over 2,500 jobs in his own construction company, Brad learned that discipline, leadership, and structure matter just as much in sales as they do on the job site. Now he helps contractors stop chasing unqualified leads and start building predictable, profitable sales systems.If you’re tired of driving around giving free quotes that go nowhere, this episode will challenge how you sell — and show you a better way.

Sneak peek:
Why free estimates quietly lower your authority — and attract price shoppers.How a paid consultation model increases close rates and protects your time.The exact sales mindset shift deck builders must make to stop chasing unqualified leads.

Website: hammerandgrind.com
Podcast: https://www.youtube.com/@hammerandgrindpodcast
Book: Contractor Profit Blueprint https://www.thecontractorprofitblueprint.com
Free Ebook Use Code: deckbuilder


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

3 0

This is a special replay from Deck Expo 2025 in Las Vegas, where April Edwards, Owner and Growth Strategist at Deck Builder Marketers, shared the exact marketing system builders need to compete in today’s market. While this session was recorded six months ago, the strategies are even more relevant now.
 
In this presentation, April covers: 
• Why referrals alone are no longer enough 
• How AI and zero-click searches are changing visibility 
• The four quadrants of a healthy business: leads, sales, fulfillment, and finances
• How to build a marketing engine that creates a predictable pipeline 
• Why reviews, Google Business optimization, automation, and tracking matter more than ever 
• A practical 90-day action plan builders can implement immediately 
 
Homeowners are researching earlier. They are vetting harder. They are choosing the builder they already trust before the first sales call. 
 
Marketing is no longer about chasing leads. It’s about building trust before they ever reach out.
 
If you missed April’s session at Deck Expo 2025, this is your chance to watch the full breakdown.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

0 0

What if the people supplying your materials see growth signals in your business before you do?

In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck.

From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers.

In this workshop, we’ll break down:
• The real signals suppliers look for when deciding who to support
• What builders misunderstand about co-op marketing and partnerships
• Market shifts happening now that smart builders are paying attention to

decks-docks.com
@deck_dialogue­_
dutchessofdecking.com
tholman@decks-docks.com
lspleppin@deck-docks.com

And stop in to see their new showroom in Cornelius, NC!


Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects

1 0

The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now.

Learn more about April Edwards
https://deckbuildermarketers.com/april-edwards/

------------------------------
Take the Next Step:
-------------------------------

Sign up for a FREE Growth Strategy Session
https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook
https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind
https://deckbuildermarketers.com/join-group/

-------------------------------
Follow Deck Builder Marketers:
-------------------------------

Facebook
https://www.facebook.com/deckbuildermarketers

LinkedIn
https://www.linkedin.com/company/deckbuildermarketers/

Instagram
https://www.instagram.com/deckbuildermarketers/

TikTok
https://www.tiktok.com/@deckbuildermarketers

-------------------------------
Who This Channel Is For:
-------------------------------
+ Deck Builders
+ Outdoor living contractors
+ Construction business owners
+ Builders looking to grow
+ Contractors who want consistent, high-quality leads & better projects
 
Tag/Keyword ideas (I use to help):
deck builder marketing,marketing tips for deck builders,deck builder business,deck builder,deck builder video,deck building,deck construction business,marketing tips for contractors,contractor marketing tips,construction marketing,construction marketing strategies,deck builder marketing strategies,business planning ,business planning,contractor markeitng tips,deck builder marketing ideas,deck construction marketing ideas

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In this episode, we’re joined by Dan Antonelli, CEO of KickCharge Creative, to talk about how branding directly affects the quality of leads deck builders attract. We break down why solid craftsmanship isn’t enough if your trucks, website, and visuals don’t build trust fast — and how homeowners decide who feels “legit” before ever reaching out. Dan Antonelli shares what he sees holding builders back, where branding costs jobs without anyone realizing it, and what matters most to homeowners when choosing a deck builder.

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We’re breaking down why momentum often drops right after a builder decides to grow, including what gets underestimated early on, and what separates builders who gain traction from those who stall.

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This video is private.

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This video is private.