dataxu unknown

Manage all of your campaigns in one place, including OTT, linear TV, omnichannel, and more
3.9 
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18 votes
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DataXu is the industry\'s number one programmatic media activation, marketing analytics, and data management solution. Dataxu\'s objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we\'re delighted to say that Dataxu works with the world\'s leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers\' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu.

Review Summary

Features

  • Robust Data Management: Offers advanced data management capabilities, including data collection, processing, and analysis, enabling businesses to gain deep insights from their data
  • RealTime Analytics: Delivers realtime analytics, providing businesses with immediate insights into their campaign performance, audience behavior, and overall marketing effectiveness

How It’s Used

  • Steep Learning Curve: May require a significant learning curve for users to fully leverage its features and functionalities, especially for those new to datadriven marketing
  • Pricing Structure: Some users have expressed concerns about the pricing model, finding it to be relatively expensive compared to similar platforms

Plans & Pricing

Dataxu Custom Plan

Custom

AI Optimization Audience Targeting Brand Safety and Fraud Protection Budget Management Contextual Targeting Creative Management Demographic Targeting Frequency Capping Geo Targeting Mobile Advertising Omnichannel Campaign Management Private Marketplace Real-time Bidding Reporting Retargeting

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3.9
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