Hello, I’m Muñeca
Based in Northern California, I work with businesses locally and remotely, to create websites that help businesses communicate clearly, present their work with confidence, and support the way they actually operate.
Over time, my approach has become less about adding more and more about creating the right structure, simplifying complexity, and designing with intention.
My Approach
I work primarily in WordPress and also support projects in Shopify, Squarespace, and other platforms when appropriate.
Rather than applying the same solution to every project, I focus on understanding how a business works and creating a website that supports its goals, content, and day-to-day operations.
My process values
- Clear communication
- Thoughtful pacing
- Clean structure
- Meaningful design decisions
- Long-term maintainability
- Usability and restraint
What I help solve
Many clients come to me when their website no longer reflects the quality of their work.
“My website feels outdated”
“People don’t understand what I do”
“My work doesn’t translate well online”
In most cases, the solution isn’t more content or more features. It’s creating better structure, organization, and clarity.
Common Challenges
- Unclear or fragmented messaging
- Confusing navigation or user flow
- Inconsistent or outdated presentation
- Lack of cohesion across digital presence
- Overwhelming or unstructured websites
- Systems that no longer match the business
What’s a digital system?
A website is only one part of how a business functions online. A digital system is the underlying structure that helps information, content, and processes work together effectively.
Digital systems include
- Website structure
- Messaging hierarchy
- Navigation logic
- Booking and contact flows
- Content organization
- Visual consistency
- Customer pathways
- Clarity of information
- Maintenance simplicity
- Integration between parts
Beyond the computer
Outside of digital work, I spend much of my time gardening, working with seasonal rhythms, and exploring slower creative practices.
These quieter forms of making help balance and inform the way I approach creative work online.
Work with me
I work best with businesses that value thoughtful design, clear communication, and practical solutions.
If you’re looking for a website that better reflects your work and supports your business, I’d be glad to help.