Daisy is an enterprise media operations and accounting platform developed by Donovan Data Systems (DDS) for advertising agencies. It centralizes core workflows such as media planning and buying, order entry, trafficking, vendor management, billing, payables, and general ledger, allowing agencies to manage campaign and financial data in one system. Daisy supports multiple media types—including television, radio, print, and out-of-home—and offers robust audit controls, multi-client and multi-office capabilities, and comprehensive reporting for finance and operations teams. It also integrates with industry partners and supports electronic data interchange (EDI) to streamline order and invoice processing.
Deployed primarily on-premises with a dedicated client interface, Daisy became a widely adopted standard in large agencies for its reliability and compliance features. Following DDS’s merger with MediaBank to form Mediaocean in 2012, many organizations have migrated to successor platforms, though Daisy remains in use in some environments.
Daisy is developed by Donovan Data Systems and is used by 1 user of Software Informer. The most popular versions of this product among our users are: 4.0, 9.0, 11.0, 12.0 and 14.1. The names of program executable files are Daisy 2.0.exe, update.exe, PMDAutoUpdClient.exe, KAL.exe and Daisy_MAktiv.exe.
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