ABOUT CX JOURNEY INC.
We help organizations turn culture, employee experience, and customer experience into a competitive advantage by intentionally connecting strategy to outcomes through what we call the Golden Thread. Great experiences don’t happen by accident; they’re designed, aligned, and executed.
We believe:
- Exceptional customer experience starts with people – especially your employees.
- Strategy only succeeds when every part of the organization understands it and acts on it.
- Culture is the foundation that enables alignment and performance.
We partner with organizations of all sizes – from startups to emerging brands to global enterprises – providing insight, frameworks, and execution support grounded in practical, measurable outcomes.
Our Approach
We focus on alignment and action:
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Connecting strategy to behavior: Strategy only works when it’s visible and actionable at every level.
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Designing experiences: For employees and customers alike, so that intention matches reality.
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Embedding sustainable change: We help you build governance, metrics, and habits that last.
We don’t fix one thing at a time.
We build systems that hold improvement together.
Why Work With Us
Too often, leaders invest in customer experience or employee experience in isolation – and get limited results. We break that pattern by aligning culture, strategy, and execution so your organization performs as one system, not a collection of initiatives.
Our guiding principle is straightforward: Fix the culture. Fix the outcomes.
WHO IS ANNETTE?
Culture Transformation Expert | Employee Experience Advocate | Customer Experience Leader | Author | Speaker
Annette Franz is a globally recognized thought leader, author, and speaker in culture transformation, employee experience, and customer experience. As the founder and CEO of CX Journey Inc., she helps organizations build strong, values-driven cultures that empower employees and drive exceptional customer experiences.
Over the years, Annette has worked with brands across industries to develop strategies that foster engaged employees, enhance customer relationships, and create long-term business success. She is passionate about ensuring that culture is the foundation for meaningful change, believing that fixing the culture fixes the outcomes.
A champion of culture-driven transformation, Annette serves as an advisor, mentor, and advocate for organizations looking to elevate their workplace environments, empower employees, and strengthen customer relationships. Recognized as one of the top influencers in employee experience and customer experience, she continues to shape the industry through consulting, content, and speaking.
👉 To learn a little bit more about who Annette is – both personally and professionally – watch the video above, produced by FMG for the 2023 FMG Marketing Symposium in Las Vegas.