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An AI recommendation is a personalized suggestion generated by machine learning algorithms that analyze large datasets to predict what content, products, or services a user will like. It acts as a digital filter to help users discover relevant items among millions of choices.

AI models heavily favor trusted third-party platforms over a hotel's own website. High-authority editorial publications such as Afar, Condé Nast Traveler, and Travel + Leisure serve as confidence boosters. If a hotel lacks organic mentions across authoritative editorial sites, AI models are less confident recommending it.

It's important to note that OTAs account for more than half of all citations because they offer highly structured, real-time data on room availability, pricing, and amenities.

Together, editorial media and OTAs account for 82% of all citations according to Lighthouse. You must prioritize earned media mentions for your brand to avoid losing more direct bookings to intermediaries.

Getting recommended by AI is highly competitive. Because AI tools primarily draw on earned, third-party web mentions, the vast majority of properties (96%, according to RevPARGenius) are invisible in AI search.

The process of getting AI to recommend your brand breaks down into two distinct challenges: being AI-eligible (visible) and earning the actual recommendation (preferred).

Before AI can recommend you, it must be able to read and understand your brand's data. Information such as name, address, and pricing must be clearly structured using schema markup and well-defined data integrations so LLMs can easily parse it.

Being visible doesn't guarantee a recommendation. Since models base their outputs on accumulated authority, brands must build a digital footprint to earn recommendations.

Curacity VISTA is our next-generation distribution platform. It turns media visibility into a measurable source of new demand, where you see rooms sold and revenue driven, not just impressions or clicks.

VISTA Core is the foundation of Curacity VISTA. It unlocks distribution in VISTA Newsletters, sent by Curacity's media partners to their opt-in subscribers. The platform matches completed stays to newsletter engagement so you can see rooms sold and revenue driven.

VISTA AI is a premium subscription tier. It unlocks VISTA Articles, written by Curacity's media partners and published online where LLMs can cite and mention them. The platform measures AI visibility score, citations, mentions, and more.

Because eligibility comes through being a Curacity VISTA customer. From the reader's perspective, there is no special labeling. They experience the content exactly as they would any other article or newsletter from that media outlet.

VISTA Articles can take many forms, including, but not limited to, hotel reviews, destination guides, and list-based roundups. Similarly, VISTA Newsletters may feature a single hotel review or a list of hotels; a newsletter may focus on hotels only, or embed a featured hotel recommendation within destination content.

Curacity VISTA provides media outlets with a curated pipeline of brands relevant to their audiences. At the same time, our data connections give them insight into how their content influences real-world travel behavior. It helps them understand the impact of what they publish, beyond traditional engagement metrics. When their content drives revenue, they earn commission. Because our media partners decide which brands to cover, what they write, and when content runs, content remains independent journalism aligned with FTC standards.

No. Curacity VISTA complements your existing distribution strategy. Traditional distribution channels like OTAs and metasearch capture existing demand. Curacity VISTA works earlier in the journey to create new demand. By reaching travelers before they decide where to go and where to stay, Curacity VISTA strengthens your direct channel and even improves performance across traditional distribution channels.

No. Curacity VISTA complements the work of your PR agency or in-house team. Competition for the limited space in top-tier media outlets is intense. It makes consistent coverage difficult for most hotels. Curacity VISTA ensures a steady, baseline visibility in authoritative media outlets so your PR team can focus on high-impact features that require creative, timely hooks.

If you don't currently work with a PR agency, Curacity is an alternative that can support your team with reliable placements that build your brand's digital footprint.