Building Personalized Experiences at Scale: Lessons from the Semi-Custom Model
How to Personalize Your Standard Response Documents at Scale
Discover how structured content transforms healthcare by breaking down barriers in standard response documents, enabling healthcare professionals to access and deliver relevant, current, and findable information, ultimately improving patient outcomes.
I Personally Experienced a Personalized Experience at Scale – And I Liked It
In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021.
Oversee Your Outputs: The Personalization Paradox #5
When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from
Delivering Personalized Experiences at Scale: Polish Your Paragraphs
The words you use, the length and styles of your sentences, and how you combine them all come together to put your voice into the content. And your voice is what turns reading into an experience, rather than just a list of sentences.
Delivering Personalized Experiences at Scale: The History of Personalization
According to the American Society for Indexing, one of the first instances of a large table of contents was created by Pliny the Elder (AD 23/24 – 79). Pliny the Elder was a Roman author who wrote a set of books called, “The Natural History in 37 Books.” It is
Delivering Personalized Experiences at Scale: The Three Kinds of Output Types
An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution briefs, product web pages, equipment manuals, user help,
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