OUR SERVICES AND SOLUTIONS.

Over the years, COMvergence has developed a best-in-class online platform that sets the standard for media intelligence. Its suite of interactive tools delivers real-time, actionable data — spanning net media spend figures to the agency partnerships of over 20,000 advertisers across the globe — all through dynamic, visually compelling dashboards that turn complexity into clarity. Continuously upgraded to reflect the latest market developments and our members’ evolving needs, the platform remains the most current and comprehensive resource available to media professionals.

CARD (COMvergence Agency Roster Database)

CARD is the backbone of the COMvergence platform — a user-friendly database mapping the relationships between 20,000+ international and national advertisers and over 1,000 media agencies across 50 countries. It delivers four years of net media spend data, ten years of pitch history, offline/digital spend breakdowns, and fully exportable search results across 20 data fields and seven filter options.

Pitch Predictor

A must-have tool for media agency new business and growth teams, providing customized analysis and visualizations of media accounts likely — or unlikely — to be reviewed within the next 12-18 months. Powered by COMvergence’s unique intelligence, it allows users to filter forecasts by geography, agency, product category, and probability level.

New Business Barometer

COMvergence’s quarterly flagship study tracking media agency new business wins, retentions and losses across 50 countries. Through an intuitive online tool, users can explore interactive, real-time rankings and charts. Users can fully customize their analysis through a range of display options — tracking agency wins and losses, monitoring account values, and filtering results by geography, agency name, time period, and pitch type.

Billings & Market Shares

The industry’s definitive annual benchmark — independently assessing the size and competitive standing of over 1,000 media agencies and the Big 5 groups across 50 countries. It provides total media agency billings figures — covering both offline and digital net data — along with market shares, year-on-year growth rates, and projections for the current year. Users also have access to an interactive platform to pull ranking tables and analytical graphs.

Global Advertisers & Media Agencies

Designed to answer the most critical questions in media intelligence, GAMA gives users a complete picture of how the world’s leading multinational advertisers allocate their media investments — across geographies, categories, and agency partners. From annual spend figures to portfolio breakdowns, everything is accessible in one powerful, easy-to-navigate tool.

Benchmark Performance Index

A dynamic benchmarking tool enabling objective, multi-criteria comparisons of media agencies, networks, and major groups across 15+ criteria spanning Size, New Business, and Client structure. Results and underlying raw data are updated in real time. Results can be displayed in two ways: a consolidated view aggregating all agencies and groups within a given market, or a comparative view benchmarking the same agency or group across multiple markets.

MarCom Agency Acquisitions

Our continuously updated intelligence platform gives you instant access to every deal since 2016 across holding groups, consultancies, and independent platforms — fully filterable by agency, country, capability (digital, data, creative, media), headcount, revenue, ownership stake, acquisition date, key clients, and more.

Pitch Consultants

Interactive directory profiling major international and local pitch consultants, with key data on their clients, services, office locations, operating models, and media pitches supervised since 2019. Users can filter profiles with ease and access insights on the media billings each consultant has controlled over the last five years.