Website Design, Brand Strategy& Branding

MicroTek is a manufacturing company that helps businesses prepare for their future by making the vital wiring components that go into everyday machines. MicroTek’s teams of individuals, some of whom have intellectual disabilities, have been providing top-quality manufactured products for more than 40 years.

MicroTek was still using their original branding and marketing language from the 1980s. Comm.Ink was hired to conduct a strategic Deep Dive into their branding, target audiences and messaging. We then redesigned their visual identity. The crossed “M” symbol is the focal point of the logomark. The logomark reinforces MicroTek’s core values of connectivity, innovation, and reliability in the wiring and electrical manufacturing sector. The color gradient from orange to yellow suggests the energy that flows both within the MicroTek teams and the products they design and manufacture. The modern typeface emphasizes technology and precision. Lastly, the tagline: “Building Connections,” reinforces MicroTek’s mission of building technical and human connections. The refreshed MicroTek brandmark focuses on the company’s relationships with one another, their partners, clients and technology.

With a new visual identity, we then created a new corporate website with streamlined navigation, enhanced functionality, new images and updated copy to offer a more intuitive and engaging visitor experience.