Create - CNN International Commercial

Create engagement for your brand

Create specializes in human storytelling, drawing on CNN’s production heritage to offer cross-platform solutions to meet your brand’s objectives.

The studio provides end-to-end creative services from campaign development to optimization.

Award-winning team

Our writers, designers, strategists, and filmmakers turn commercial objectives into award-winning solutions. Combining creative craft, editorial thinking, and audience insight, we achieve cut through with culturally aware branded content that has clarity, purpose, and impact.

In 2025, Create won Best Cross‑Media Video Campaign at the European Video Awards for Türkiye Tourism, and the World Media Awards’ Social Good category for ViiV Healthcare.

The studio also took home a Bronze and a People’s Lovie for UK DBT in Branded Content: Public Service & Activism.

In 2024, Create was named Best Agency Team at the European Video Awards.

Türkiye Tourism

ViiV Healthcare

UK DBT

01 03

View our creative work

Promoting brand purpose – Samsung

Visit the site

Samsung set out to strengthen its reputation as a purpose‑driven tech brand. Building on earlier campaign success across CNN, Create produced two films and accompanying articles for the Generation Change branded content site.

The work was amplified through digital and social promotion across the CNN ecosystem, including TikTok, to engage younger audiences.

Invest. Live. Grow. – Thrive in Abu Dhabi

Visit the site

An extensive branded content campaign told the stories of expats and entrepreneurs who found a new lease on life in Abu Dhabi – reimagining their industries, driving innovation, and accelerating the city’s growth.

The campaign featured four talent‑led films and nine branded articles on a bespoke content hub on CNN.com, enhanced by an interactive map inviting audiences to explore the city’s cultural and business landmarks.

Driving deeper brand understanding – Lexus

Visit the site

Create produced a multi‑platform branded content campaign anchored by a brand film showcasing Lexus’ philosophy and innovation, while amplifying the brand’s presence at Milan Design Week.

Content was distributed across CNN’s social channels on YouTube and Instagram, with high‑impact placements on CNN.com driving audiences to an in‑depth branded article.

Transforming the world through innovation – Fujitsu Uvance

Visit the site

A social, digital, and audio thought‑leadership campaign showcasing Fujitsu Uvance’s commitment to sustainability.

The campaign included the Forward, Better podcast series with Hannah Fry, featuring industry pioneers sharing what it takes to deliver successful sustainability transformation, alongside a video series, Mastering the Art of Sustainability Transformation.

Where Ancient Skies Meet Modern Astronomy – Visit Saudi

Visit the site

Building on the previous campaign’s destination storytelling, Create produced a two‑part video and article series showcasing the allure of AlUla in northwest Saudi Arabia.

Star Quality followed astronomer Gary Fildes as he explored how AlUla’s vast desert skies and cutting‑edge science draw travelers closer to the mysteries of the universe. The Dark Sky continued the celestial theme, revealing the deep Arabic connection to the stars through the words of Hamad, a local Rawi (traditional storyteller).

01 05

The power of branded content

The most effective stories create connection. Our approach to branded content expresses ideas and values through telling personal, human stories. The result is engaging, emotionally resonant storytelling which brings your brand to life in an environment where attention is earned.

CNN branded content is 15% more likely to create an emotional connection than competitors'

Impactful 82% would recommend CNN content

Positive perception 29% uplift on brand consideration

Create Responsibly

Create sits on the steering committee of AdNetZero, using AdGreen carbon calculator tools to obtain carbon neutral certification on global film productions. We ensure all films are produced with our carbon footprint front of mind. Watch the film for the four steps we take to make brand films more sustainable.

Learn more

Your story starts here

Want to target engaged audiences, license content or create authority for your brand?

Contact us