Carlos Salazar

Carlos Salazar is Senior Manager, Client Sales & Insights at Circana, where he advises industry partners on how to use retail scanner and shopper panel data to drive growth. He specializes in U.S. retail protein performance, category dynamics, and consumer behavior, translating complex analytics into practical recommendations for brand, channel, and promotional strategy. Carlos works closely with associations and suppliers showcasing market trends and opportunities across categories, formats, and price tiers. A regular presenter at industry forums, he focuses on what’s moving the category today and what to watch next, from trip patterns and basket composition to household penetration, repeat, and price sensitivity. He has presented for FMI, IDDBA, and IFPA, partners with protein manufacturers, and worked with media outlets such as The National Provisioner. Previously, he led analytics and pricing at Mars Inc. and Not Your Mother’s Haircare. He holds an MBA from USF and a B.S. from Tulane University.