The Ultimate Guide to Personalisation
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Canadian Personalisation News
Regional stories with direct local relevance
Martyn urges parents to help children think offline
Children risk letting algorithms shape their identity unless parents build stronger offline bonds and teach critical thinking, a researcher says.
Canadian firms flag AI-linked cyber risks from suppliers
Supplier oversight is becoming a bigger cyber priority as one in three Canadian businesses reported an AI-linked incident in the past year.
RBC partners with Hopper to update Avion Rewards Travel
Avion Rewards members will soon get a new booking portal with flexible point redemptions and pricing tools as RBC shifts travel tech to Hopper.
Marketing adds CAD $130.9bn to Canada's GDP, study finds
The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
AI-fuelled fintech mega-deals are surging, but most buyers lack the operating model and culture to turn shiny assets into real value.
Hiswai launches Zuno AI chat to power smarter websites
Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Rover's Phil Katz on trust signals in pet care
Rover says data, trust systems and AI tools are reshaping pet care marketplaces as owners seek more personalised services.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Interviews
Interviews and video coverage from the network
Recent Personalisation News
The visibility gap: Why women's expertise in technology must be seen
Women's expertise is powering technology's future, but without greater digital visibility, their leadership risks remaining unseen.
Shoppers turn to AI tools in hunt for better retail deals
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
Mailchimp boosts eCommerce tools with wider SMS rollout
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Canadian shoppers demand value, personalisation & trust
Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.
Demand Spring & Brandlight partner on AI search visibility
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Home Société Group unifies brands with new multi-banner site launch
Home Société Group launches mustsociete.com, uniting five premium home brands on one Shopify platform for a seamless customer experience.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
KredosAi raises USD $7 million in Series A led by BMW
Rising delinquencies are pushing enterprises to adopt AI collections tools, as BMW i Ventures backs KredosAi's USD $7 million Series A.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
Kwik Trip adds AI loyalty campaigns with Eagle Eye
The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.
Hostinger launches eCommerce tool for small sellers
Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.
AI platforms split on beauty brand recommendations
Consumers may see very different beauty brand suggestions depending on which AI assistant they ask, a study has found.
Salesforce launches AI commerce tools for retailers
Retailers are being pushed to capture sales from AI assistants as Salesforce links its commerce software to ChatGPT and other platforms.
Contentful launches Palmata to track AI brand visibility
Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Infosys, ANA & LIONS launch CMO AI Hub for members
Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.
Meta launches AI tools for advertisers & businesses
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
Zoom adds AI tools to Virtual Agent for customer service
Customer service teams can now build and monitor AI agents more easily, with Zoom adding testing, quality controls and outcome-based pricing.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.