2026 Media Kit

Partner with IT Brief Canada

Technology news for CIOs & IT decision-makers

96,604
weekly page impressions
47,336
first-party weekly unique visitors
Growing
newsletter recipients
43%
newsletter open rate
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TechDay's audience figures come from first-party analytics and internal publishing systems. Similarweb can be useful for directional market research, but it is a modelled third-party estimate, not the source of record for TechDay's own sites. That difference matters for specialist B2B and regional publications, where estimate-based tools can mis-rank niche audiences.

Overview

Dedicated to IT decision-makers at enterprise, corporate, and government organisations throughout Canada. These are organisations with more than 500 employees and an IT manager or CIO. IT Brief is a live news website with weekly email newsletters.
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Audience

Reader mix and audience profile

Organisation sizes

above 2,500 seats 38%
below 2,500 seats 30%
below 750 seats 22%
below 100 seats 10%

Regional breakdown

Ontario 40%
Quebec 17%
British Columbia 16%
Alberta 15%
Manitoba 4%
Atlantic Canada 4%
Saskatchewan 3%
Other provinces 1%

Top job titles

CIO 31%
IS/IT Manager/Director 28%
COO 14%
Operations/Procurement Mgr 10%
IT Analyst 9%
Managing Director 8%

Top organisation types

Banking/Finance/Insurance 22%
Professional services 20%
Government/Defence 15%
Telecommunications 13%
Manufacturing 10%
Healthcare 8%
Retail 7%
Distribution/Logistics 5%

Traffic Sources & Reader Technology

Traffic sources, devices, and operating systems

Traffic sources

Search 38%
Direct 28%
Referral/Social 19%
Email 10%
GEO/AI 4%

Reader technology

Devices
Desktop devices 81%
Mobile devices 15%
Tablet devices 4%
Operating systems
Windows 64%
macOS 21%
iOS 6%
Android 5%

What we cover in Canada

Agent Experience Agricultural Technology AI Coding AI Ethics & Governance AI Models AIOps Application Performance Monitoring Application Programming Interface Clean technologies Converged Infrastructure Customer Relationship Management Data Analytics Data Fabric Data governance Data Science Data sovereignty DevOps Digital Transformation Digital twins Disaster Recovery Document Management Domain-Specific Language Models Edge AI Edge Computing Enterprise Content Management Enterprise Resource Planning Health Technologies High Performance Computing Human Capital Management Hybrid Cloud Hybrid & Remote Work Industrial IoT Infrastructure-as-a-Service Internet of Things IT Automation Large Language Models Low code & No code Manufacturing Mobile Device Management Multi-Agent Multi-cloud Network Infrastructure Open source Physical AI Private Cloud Public Cloud Robotic Process Automation Robotics Semiconductors Software-defined Networking Software Development Storage Synthetic Data Virtualisation Wireless Networks
Editorial calendar

Editorial Calendar

Review TechDay's upcoming Ultimate Guides and editorial feature opportunities for topics that align with your market.

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Customer survey results

Editorial quality
92%

rate TechDay's editorial quality on par with or higher than competitors.

Importance
83%

consider TechDay a key media player when talking with clients.

Value
96%

say TechDay is on par or better value for money than competitors.

Sponsored Content Options

We are set up for both one-off sponsored placements and longer-term relationships. These formats are the simplest starting points.
News

Press release

We turn your press release into a news story and publish it.

$1,450
Editor written
450 words
Thought leadership

Byline

We edit and publish your supplied thought leadership column.

$1,450
Supplied copy
500 plus words
Advertorial

Editor interview

We research, interview, write, and publish a full sponsored story.

$4,350
Editor written
700-1,000 words

Included with sponsored content

Homepage inclusion
Email newsletter inclusion
Shared on social media
SuperMetrics reporting

Promoted packages can add

Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads

Distribution Built In

Every sponsored story is designed to travel
Homepages

Stories appear across relevant TechDay homepages and section feeds.

Newsletters

Campaigns are included in our email newsletter ecosystem.

SuperMetrics

Post-campaign reporting shows reads, impressions, and campaign value.

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61 specialist tech sites.
8 regions. One network.

IT Brief Canada is one focused publication inside TechDay's wider human-powered technology news network, giving partners local relevance with network-wide publishing capability.

708,586
Published stories
8
Canadian sites
Human
POWERED
21st
year of business

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