Drag and drop your way to clean data
Flexible matching criteria lets you tailor cleansing jobs to accommodate your unique and complex dataset.
Automate as much (or as little) of the cleansing process while maintaining full control of the final outcome.
A user-friendly interface that’s simple on the surface, but loaded with powerful data cleaning capabilities.
Monitor the state of your data from the dashboard. See how many dupes are in your org and when cleanup was last done.
Easily catch dupes buried deep within Salesforce and Marketo
Create filters, set the criteria, and sit back. Tell Cloudingo which records to look through, which fields to match on, and watch as Cloudingo hunts down dupes lurking in your org.
Full control, because data cleansing isn’t one-size fits all
Your data is unique and Cloudingo accommodates that. Create rules to tell Cloudingo how records should be merged, which record is the “survivor”, and which field values trump all others.
Merge and convert dupes however you’d like, in less time
No more clicking and screen-hopping. With Cloudingo, you have the option to merge duplicate records in multiple ways, from manual to fully automated.
Merge duplicate records in real-time
Ensure clean data around the clock. Merge duplicate records as soon as they hit Salesforce or Marketo based on user-defined rules. Say goodbye to manual merging!
“Our Salesforce instance had lots of duplicates; some Accounts had over 40! A quick sweep with Cloudingo resolved the issue. It’s the only tool I’ve found that does what it does.”
Brian Mendenhall, Sales Ops Director at Proficio
Experience the easiest way to clean your data
Divide and conquer with team members
Customize access and permission sets for anyone on your team without sacrificing the security and control you need.
Learn more about multiple users →
Insights that give you certainty
Data cleansing can be a bit intimidating. Downloadable reports let you see results before and after merging, giving you confidence and peace of mind.
Pre-merge reports
Before merges take place, see specific field values, Salesforce IDs, and which records will merge into the master. Perfect for the early stages of data cleansing or when approval is needed from your team or stakeholders.
Post-merge reports
Once merged, see which records were merged, which was the master, Salesforce IDs, and other field values.
The only data cleansing app that comes with peace of mind
Cloudingo gives you the ability to unmerge duplicate Salesforce records that were previously merged in Cloudingo and return them to their original state – something that isn’t possible with any other tool.
Learn more about Undo and Restore →
Block duplicates and keep data in sync
No matter where your data comes from, Cloudingo can keep systems clean and eliminate the need to manually sync datasets to Salesforce.
Salesforce Duplicate Management FAQ
Salesforce admins can remove duplicate records by identifying matching leads, contacts, or accounts and merging them into a single record. Native Salesforce tools provide basic duplicate rules and matching rules, but many organizations use data quality tools like Cloudingo to scan large datasets, identify potential duplicates, and merge records in bulk while preserving activities, campaign history, and related records.
Duplicate records in Salesforce are usually caused when multiple users, imports, integrations, or web forms create new records without checking for an existing match. Over time, these duplicates can impact reporting accuracy, automation performance, and overall data quality. Regular monitoring and deduplication processes help organizations identify and merge duplicate records to maintain a cleaner Salesforce database.
Salesforce admins can prevent duplicate records by using matching rules, duplicate rules, and data validation processes that check incoming data before new records are created. Cloudingo helps teams identify and merge existing duplicates while also supporting workflows that review incoming data before records are created. This helps organizations maintain cleaner Salesforce data over time.
The best way to merge duplicate leads and contacts in Salesforce is to identify matching records and combine them into a single master record while preserving important data such as activities, campaign history, and related records. Cloudingo helps Salesforce teams quickly review duplicate leads and contacts side-by-side, select the preferred master record, and merge records while keeping key information intact. Check out Cloudingo’s listing on the Salesforce AppExchange for more information.
Cloudingo detects duplicate Salesforce records using customizable field matching rules that compare fields such as name, email, company, phone number, and custom fields. Potential duplicates are grouped together so teams can review and merge them with confidence. Merging can also be automated and in real-time. Learn best practices for deduplication filters inside of Cloudingo.
