Software
Services
Partners
Resources
Company
Key Outcomes
By using Click, Tecplot was able to achieve the following marketing results:
Native Integration
Created seamless automated processes and achieved goal of better data synchronization.
Effective Customer Engagement
Increased subscriber engagement through effective use of Click’s emails tools.
Improved Campaign Performance
Better segmentation for email communications resulted in more compelling campaign performances.
Consolidation of Social Marketing
Allowed for easier campaign management, engagement and streamlining multi-channel marketing efforts.
Overview
Tecplot is a leading developer in Computational Fluid Dynamics data visualization. They have worked with some illustrious organizations, including NASA. Tecplot software differs from other visualization tools in that it is easy to learn and use, offers broader capabilities, and produces better-quality images and output.
To stay connected and maintain their relationships with engineers and other users, Tecplot recognized the need for a robust Marketing Automation platform. They required a solution that would streamline communications, nurture leads effectively and engage their customer base at scale.
Challenge
Tecplot was using standalone email marketing and social marketing tools that did not sync properly with their CRM. As a result, they suffered from performance issues, including misfiring automation workflows. Eventually, they grew tired of wasting time and effort on troubleshooting workflows with lack of technical support.
They evaluated their existing solution and determined they needed a more reliable, efficient, all-in-one solution that had better integration with their CRM. They chose Click as their partner.
Solution
Click’s native integration with Microsoft Dynamics allows for more accurate marketing automation building and management that syncs effortlessly.
Using Click’s Marketing Automation and Email Designer, Tecplot can now create visually appealing emails while simultaneously improving subscriber engagement through A/B testing content and Subject lines.
Tecplot’s marketing strategy includes a focus on organic social media. They were able to replace their incumbent provider with Click Social, a powerful social marketing product included in their subscription. Click Social provides all the features they need to create and manage productive social campaigns, including advanced planning scheduling, publishing, and creative AI functionality.
Results
Tecplot regained confidence in its internal email marketing operations and has seen significant improvements in campaign performance. Previously complex email automations used for nurturing contacts across multiple marketing lists are now straightforward to create and manage, significantly reducing the need for manual processes.
Additionally, the consolidation of Marketing Automation and Social into one platform has allowed Tecplot to run more powerful social campaigns and created significant cost savings.
Tecplot uses Click’s Heatmaps to gain actionable data, metrics, and insights into their email engagement. This allows them to manage complex customer journeys and provides data that can be used to identify areas of improvement for future campaigns.
