Recently, I have noticed a ton of cross-branding strategies between many different industries on every platform possible, especially in fashion, beauty and TV. Interestingly I have finally found something that really interests and hope to be able to work on cross branding platforms in the future. The majority of my work experience has been in these three industries (fashion, beauty and advertising) so I think I might be the perfect match for matching up brands. Just in case you are unclear on what exactly cross-branding is…Here’s a quick definition: A marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Many companies are using this strategy for advertising, merchandising, experiential marketing, outdoor, event driven marketing, et al.

Most notable is the Mad Men inspired collection because of wide spread obsession with AMC’s smash hit show. The show’s fashion is elegant, timeless and sexy. SEE BELOW

Check out the following links to see my favorites!

Banana Republic for Mad Men

Banana Republic for Mad Men – Capsule Collection

Estee Lauder for Mad Men – Color Collection

Fashion Star for Macy, H&M, Saks, MAC

Hart of Dixie & Lowe’s – Springtime in Bluebell

WHAT ARE YOUR FAVORITES?