Add Serviceform pixel to your WordPress site quickly.
| Author: | kaveenm (profile at wordpress.org) |
| WordPress version required: | 5.0 |
| WordPress version tested: | 6.7.4 |
| Plugin version: | 2.4.4 |
| Added to WordPress repository: | 28-10-2020 |
| Last updated: | 27-02-2026 |
| Rating, %: | 0 |
| Rated by: | 0 |
| Plugin URI: | |
| Total downloads: | 6 021 |
| Active installs: | 400+ |
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Serviceform Pixel is the official plugin for adding Serviceform tracking pixel to your WordPress website. Simple, lightweight, and reliable.
Core Features
- Serviceform Pixel Integration – V2 and V3 pixel support
- Automatic Loading – Pixel loads based on ID length detection
- Easy Setup – Just enter your Pixel ID and you’re done
- Lightweight – No impact on site performance
Optional Product Data API (Disabled by Default)
For WooCommerce stores, an optional product data API is available:
- REST API Endpoint – Retrieve all product data via
/wp-json/serviceform/v1/products
- Complete Product Data – Names, descriptions, prices, images, categories, tags, custom fields
- Pagination Support – Handle large catalogs with
?page=1&per_page=100
- Incremental Updates – Filter by date with
?updated_after=2024-01-01
- Optional Security – API key protection available
Important for Existing Users
Your existing setup is completely safe. The product data API is:
* Disabled by default – Nothing changes unless you opt-in
* Completely optional – Your pixel will work exactly as before
Getting Started
- Install the plugin
- Go to Settings → Serviceform Pixel
- Enter your Serviceform Pixel ID
- Optional: Enable Product Data API if you have WooCommerce
Requirements
- WordPress 5.0 or higher
- PHP 7.4 or higher
- WooCommerce 5.0+ (only for product data API)
Support
Screenshots
Simple settings page - enter your Pixel ID and optionally enable the product data API
Will this update affect my existing pixel setup?
No. Your existing pixel setup will continue working exactly as before. The product data API is disabled by default.
Do I need WooCommerce for the pixel to work?
No. The core Serviceform pixel functionality works on any WordPress site. WooCommerce is only required for the optional product data API.
How do I enable the product data API?
Go to Settings → Serviceform Pixel and check the “Enable Product Data API” box.
Are the API endpoints publicly accessible?
By default, yes. You can set an API key in the settings to protect the endpoint.
Where do I get my Pixel ID?
Sign up at serviceform.com and create a pixel for your website.
ChangeLog
2.4.4
- New: Added price_including_tax and price_excluding_tax to product data
2.4.3
- Security: Real-time token verification for orders endpoint via Serviceform backend
- Removed: Insecure derived key (was computable from public information)
2.4.2
- Security: Orders endpoint now always requires API key authentication (contains customer PII)
- New: Derived API key support from pixel ID for backend access
- Enhanced: CDP webhook triggers with product API enabled
2.4.1
- Enhanced: Auto-enable CDP sync when product API is enabled
- Simplified: Removed tenant ID field (resolved automatically from pixel ID)
- Fixed: REST API registration timing for better WooCommerce compatibility
2.4.0
- New: CDP sync integration with orders endpoint
- New: Tenant ID setting for CDP data sync
- Enhanced: API endpoints conditional on feature toggles
2.3.0
- New: Recommendations endpoint with real order co-purchase data
- New: Stock validation endpoint for real-time inventory checks
2.2.2
- New: Add to cart endpoint for widget integration
- New: Get cart endpoint for cart management
2.2.1
- New: Single product endpoint for frontend cart/variant operations
2.2.0
- Updated: Tested with WordPress 6.7
- Updated: WooCommerce HPOS compatibility
- Updated: Settings moved under Settings menu
- Improved: Comprehensive product data export (all custom fields, ACF, taxonomies)
- Fixed: Product visibility query for modern WooCommerce
2.1.0
- New: Optional product data API endpoint
- New: REST API for WooCommerce products
- Important: All new features disabled by default
2.0.1
- Updated pixel loading script
- Enhanced V3 pixel support
1.0.0
