Mida A/B Testing

A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.

Author:midatest (profile at wordpress.org)
WordPress version required:6.0
WordPress version tested:6.9.1
Plugin version:1.2
Added to WordPress repository:26-02-2026
Last updated:26-02-2026
Rating, %:0
Rated by:0
Plugin URI:http://www.mida.so
Total downloads:150
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mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A/B test experimentation on your site.

External Services

This plugin relies on external third-party services to provide A/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections:

Mida CDN Service

  • Service Provider: Mida (mida.so)
  • Purpose: Loads the A/B testing JavaScript library to run experiments on your site
  • Data Sent: Project key, page URL, user session data (via cookies)
  • When: On every page load (frontend only)
  • Service URLs:
    • https://cdn.mida.so/js/optimize.js (US region)
    • https://cdn-eu.mida.so/js/optimize.js (EU region)
  • Privacy Policy: https://www.mida.so/privacy-policy
  • Terms of Service: https://www.mida.so/terms-of-service

Mida API Service

  • Service Provider: Mida
  • Purpose: Tracks WooCommerce events (add to cart, checkout, orders) for A/B testing conversion goals
  • Data Sent:
    • Event data: cart actions, checkout initiation, order details
    • User data: customer ID, email, name, company (when available)
    • Order data: amount, quantity, currency
    • Session identifiers from cookies (optimize_session, optimize_uuid)
  • When: Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement)
  • Service URLs:
    • https://api-us.mida.so/event/addv2 (event tracking – US region)
    • https://api-us.mida.so/track/ (user identification – US region)
    • https://api-eu.mida.so/event/addv2 (event tracking – EU region)
    • https://api-eu.mida.so/track/ (user identification – EU region)
  • Privacy Policy: https://www.mida.so/privacy-policy
  • Terms of Service: https://www.mida.so/terms-of-service

Important: These external services are required for the plugin to function. No A/B testing will work without connecting to these services. Users must have a Mida account and accept Mida’s terms of service and privacy policy to use this plugin.

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