Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.
| Author: | Metrion (profile at wordpress.org) |
| WordPress version required: | 3.8 |
| WordPress version tested: | 6.8.5 |
| Plugin version: | 1.6.10 |
| Added to WordPress repository: | 05-03-2025 |
| Last updated: | 09-03-2026 |
| Rating, %: | 0 |
| Rated by: | 0 |
| Plugin URI: | |
| Total downloads: | 2 303 |
| Active installs: | 30+ |
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WordPress native tracking plugin
Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.
Full Metrion Feature List
- First party & server-side tracking
- Advanced track-blocking detection
- Consent Management Platform integrations
- No data storage in cookies/browser storage before explicit consent (optional setting)
- Event floodgating to prevent tracking before proper consent is given
- Front-end event brokering
- Server-side event brokering
- Google Ads conversion tracking
- Google Ads enhanced conversion tracking (Through Google Ads API)
- Google Ads enhanced lead tracking
- Google consent mode V2 (optional)
- Google dynamic remarketing tracking for retail vertical
- Meta Ads pixel implementation
- Meta Conversion API integration (CAPI)
- Meta Ads Advantage+ catalog ads tracking
- Microsoft Ads conversion tracking
- Microsoft Ads conversion enhancement through conversion uploading
- Microsoft Ads consent mode
- Microsoft Ads dynamic remarketing list functionality
- Google Analytics 4 sever-side
External services
This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.
Metrion tracking API
When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:
– Visit
– Page view
– Product view
– Product list view
– Search result list view
– Add to cart
– Cart view
– Checkout start
– Purchase
– Form submits
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.
This data is temporarily stored for conversion attribution purposes. Read more about our terms of use and privacy policy.
Google Ads Tracking
When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in Metrion’s, the user interaction data can be shared with Google Ads.
Read more about the terms of use and privacy policy.
Meta Ads Tracking
When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.
Read more about the terms of use and privacy policy.
Microsoft Ads Tracking
When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.
Read more about the terms of use and privacy policy.
TikTok Ads Tracking
When TikTok Ads tracking is activated, this plugin loads and connects with to TikTok Ads’ tracking pixels and APIs. Based on the TikTok Ads settings in Metrion’s, the user interaction data can be shared with TikTok Ads.
Read more about the terms, policies and guidelines and privacy policy.
Screenshots
Setting up data-collection isn’t simple anymore
Mistakes can easily be made, breaking your conversion data
Metrion skips unnecessary implementation steps
Metrion vs. managed server-side GTM solutions
1.6.10
- Fixed a case where a fallback cookie reader resulted in an error
1.6.9
- Fixed a case where order cancellations were not going through
1.6.8
- Improved handling of default root cookie domain configuration in WP
- Improved detection of untagged mechanism
- Added handling of untagged-only installations due to server-side caching of destination JS
1.6.7
- Fixed a case where tax & shipping calculations were slightly off
1.6.6
- Fixed a case where duplicate cookies were not working correctly
1.6.5
- Fixed a case where domains where not correctly sanitized
1.6.4
- Fixed a case where cookie domains where mismatched from server
1.6.3
- Improved integration with MyYounit
1.6.2
- Collection preparations for Klaviyo
1.6.1
- Added MyYounit integration
1.6.0
- Added support for multi domain & multilingual
- Added support for multiple destinations per channels
1.5.13
- Fixed a case where onetrust category mapping was not correct
1.5.12
- Added support for TikTok Ads tracking
- Improved controlling of active sync settings
- Added suppport for CookieConfirm CMP
- Added additional events for engagement time calculation in GA4
1.5.11
- Added cancelled purchase functionality
1.5.10
- Replaced cookie extension with improved call
1.5.9
- Fixed js bundler on settings save
1.5.8
- Updated Retrieve settings from the saas
- Updated Cron added in wp Cron
- Update Meta external id matching
- Added Cookiepal CMP integration
1.5.7
- Fixed a case where html interrupted with visual layout
1.5.6
- Fixed a case where cookies were set incorrectly on ccTLDs
1.5.5
- Google Analytics beta
- Improve advertising click-id retention
- Generate bundles after plugin update and on schedule
- Labeled non-interaction events for GA4
1.5.4
- Updated Google Ads front-end tracking logic and trigger priority
- Updated handling of jQuery loading irregularities
- Changed the Meta Ads tracking settings options to enable more tracking options: front-end only, server-side only and combined tracking.
1.5.3
- Reverted Meta Ads deduplication rule
1.5.2
- Updated Meta Ads purchase deduplication ruling
1.5.1
- Updated Google Ads website conversion tag handling
1.5.0
- Added support for all the Cookiebot CMP versions
- Updated support for Complianz CMP
1.4.0
- Added support for dynamic JS bundles which improves Metrion performance
- Added support for loading dynamic JS bundles over API endpoints instead of the plugin directory paths
- Updated Complianz CMP logic
1.3.0
- Added Metrion authentication with platform
1.2.0
- Added support for Elementor webform tracking
- Added support for tracking ecommerce purchase values with or without VAT
1.1.0
- Added support for pre-consent pings for compliant event counting
- Improved track blocking detection and integration with marketing trackers
1.0.0
- Added screenshots and other assets for WordPress plugin directory
- Beta started. Added support for customer API key validation
0.3.8
- Added advanced support foor multisite WordPress websites
- Minor script loaded optimizations
0.3.7
- JS timing optimizations
- WordPress best practise sanitization update
- Improved isolation for Woocommerce purchase-only tracking
- Added compatability for websites with multiple Microsoft Ads Tag IDs
0.3.6
- Completed Microsoft Advertising conversion support
- Settings page update
- Updated Google Ads consent mode support
- Added Microsoft Ads consent mode support
- Added Microsoft Ads Dynamic Remarketing list support
0.3.5
- Added support for Microsoft Advertising
- Added support forl loading the destination JS dynamically based on CMP triggers
- Added option to only track Meta ads through the CAPI and don’t allow for front-end tracking through the regular pixel
- Code sanitization update
0.3.4
- Click id preservation for Google Ads & Meta Ads
- Added functionality to change the name of the session info storage variable to the advanced settings
- Update the uninstall file to include all setting variables
0.3.3
- Added option to completely refrain from storing cookies and data before explicit consent. This is a requirement for certain countries in the EU.
0.3.2
- Added Google Dynamic marketing for the retail vertical
0.3.1
- Added Google Consent mode V2 enforcement option
- Expanded the Meta Ads pixel tracking with Category pages
