Mediapapa tracks where media files are used, finds duplicates, identifies unused files, and manages metadata for all media types – in one plugin.
Mediapapa is the effortless WordPress media library manager. It gives you full visibility into where and how your media files are used across your site, helping you organize, optimize, and maintain a healthy media library. Mediapapa manages images, videos, audio, and documents in one place.
Most WordPress sites accumulate thousands of media files over time: duplicates, unused media, missing metadata, and oversized images. Previously, you needed multiple plugins to understand and manage your media library. Mediapapa replaces them all.
Know Where Every File Is Used
This is Mediapapa’s core feature: comprehensive usage detection across your entire site.
The foundation of safe media management is knowing where your files actually appear. Mediapapa scans your entire WordPress site with high-precision detection to show you exactly where each media file is used: posts, pages, Gutenberg blocks, Elementor sections, custom post types, custom fields, widgets, and navigation menus.
This comprehensive usage tracking makes everything else safe. You will not accidentally delete a media file that is still in use. You can confidently identify unused files and understand the full impact before taking any action.
Complete Media Library Intelligence
Media Score
Every media file receives a Media Score based on storage optimization, accessibility, SEO, and performance. Your entire library receives a Library Health rating, making it easy to track improvements over time.
Usage Detection
Mediapapa detects usage across all media types and content sources: images, videos, audio files, and documents in Gutenberg blocks, Elementor, Classic Editor, custom post types, custom fields, widgets, and navigation menus.
Duplicate Detection
Automatically identifies duplicate images and shows you which one is the reference version. See which duplicates are safe to remove without breaking your site. No more wasted storage from identical files uploaded multiple times.
Unused Media Detection
Identify every media file that is not referenced anywhere on your site. Review the full list before deciding what to clean up. Nothing is deleted without your explicit confirmation.
Metadata Analysis
Find missing alt text, titles, and captions that hurt your SEO and accessibility. Get clear guidance on what needs attention and why it matters.
Image Optimization Recommendations
Detect oversized images, inefficient formats, and missing compression. Get recommendations you can act on to improve your site’s performance.
Smart Library Organization
Filter and organize your media library by health status, usage, duplicates, or optimization needs. Find what matters without risking accidental changes.
Media Tagging System
Assign multiple tags per media file and filter the library with smart search suggestions. Organize large libraries with tagging and search.
Built for Safety and Full Control
Mediapapa analyses your media and lets you act manually with full control. You decide what to clean, optimize, or keep. This makes it ideal for auditing media libraries, planning cleanups, and understanding your WordPress media before taking action.
No files are modified or deleted without your explicit confirmation.
When you need bulk actions, AVIF conversion, and automated size optimization, Mediapapa Pro handles that.
Upgrade to Mediapapa Pro →
What You Get for Free
Mediapapa Free is a complete WordPress media library manager at no cost:
- Complete usage tracking across your entire site
- Duplicate detection with reference file identification
- Unused media detection with full preview before cleanup
- Media Score and Library Health analysis for accessibility, SEO, and performance
- Image optimization recommendations for file size and format
- Metadata writing tools with improved Media Library and Gutenberg interfaces
- Manual cleanup actions with full control
- Anti-duplication checker when adding new media
- Library filtering and smart organization tools
- AI-powered metadata generation (with credits purchase): auto-generate SEO-friendly alt text, titles, and captions
- Compatible with Gutenberg, Elementor, Classic Editor, custom post types, and custom fields
Mediapapa Pro
Designed for freelancers maintaining client sites, agencies auditing media across projects, and e-commerce stores managing large product image libraries.
- Bulk Operations: delete unused files and remove duplicate images in bulk, with safety checks throughout
- Unlimited Image Optimization: compression and AVIF conversion via the Mediapapa API with no monthly quotas or usage limits
- WP-CLI: command-line tools for indexing, scoring, optimization, duplicates, and media replacement
- WordPress Multisite: analyse and manage media libraries across your entire network
- Scheduled Indexing: automate library indexing on a schedule
- Priority Support: dedicated response times through your account dashboard
Compare Free vs Pro →
Who Uses Mediapapa
WordPress site owners who have accumulated years of uploads and want to understand what is safe to remove before running a cleanup.
Freelancers and agencies who audit and optimize client media libraries as part of a site handover or performance review.
E-commerce stores managing large product image libraries where duplicates and oversized images directly affect page speed and storage costs.
Content teams publishing regularly who need confidence that deleting an old image will not break a page built three years ago.
Privacy and Safety
Mediapapa analyses your media locally on your server. Core features (usage tracking, duplicate detection, health scoring, optimization recommendations) run entirely on your server with no data sent externally. The free version’s AI-powered metadata (opt-in) sends image data to the Mediapapa API only when you explicitly request metadata generation. Mediapapa Pro adds optimization and AVIF conversion via the API: you choose when to use these features. See the FAQ section for full details on external services and data handling.
Documentation and Support
Help other WordPress users find Mediapapa by leaving a 5-star review.
Support: Free plugin support is available via WordPress.org forums. Mediapapa Pro customers receive priority support through their account dashboard.
Screenshots
Media library health dashboard displaying overall score and detailed usage statistics
Library filtering tools to identify duplicates, unused files, and optimization opportunities, with score, tags, and usage detection for each media item
Media modal window showing individual Media Score, with recommendations for deduplication, compression, optimization, and missing metadata fields
Media modal window displaying results after all recommendations have been completed
Smart duplicate detection interface with reference file identification and side-by-side comparison
Advanced media usage tracking showing where each file appears across posts, pages, custom fields, and page builders
Mediapapa plugin sidebar providing direct recommended actions within the Gutenberg editor
Block settings sidebar showing Media Score with recommendations for deduplication, compression, optimization, and missing metadata fields
Gutenberg pre-publish sidebar with Mediapapa alerts about media actions to complete before publishing
What is Mediapapa?
Mediapapa is a WordPress media library manager. It shows you where every media file is used across your site, identifies duplicate images, detects unused media, and analyses metadata quality. Everything you need to understand and manage your WordPress media library in one plugin.
Is Mediapapa free?
Yes. Mediapapa Free provides a complete set of media management tools: usage tracking, duplicate detection, unused media identification, health scoring, tag-based organisation, and optimization insights. You can take manual cleanup actions at no cost.
Mediapapa Pro adds bulk operations, automated optimization, WP-CLI, and priority support. See all Mediapapa Pro features →
Will Mediapapa delete or modify my files?
No. Mediapapa gives you full control. In the free version, you manually delete files, edit metadata, and organise your library: every action requires explicit confirmation.
Mediapapa Pro adds bulk operations and automated optimization, but still requires your confirmation before any file is modified or deleted.
How does Mediapapa detect where media files are used?
Mediapapa scans your entire WordPress site: posts, pages, Gutenberg blocks, Elementor sections, Classic Editor content, custom post types, custom fields, widgets, and navigation menus.
This comprehensive scan ensures you will not accidentally delete a file that is still in use somewhere on your site.
Can I use Mediapapa with Gutenberg or Elementor?
Yes. Mediapapa detects media usage in both Gutenberg blocks and Elementor page builder sections. It also works with Classic Editor, ensuring images used anywhere in your site are tracked.
How is Mediapapa different from other media plugins?
Mediapapa is a complete media library manager. It covers usage tracking, duplicate detection, unused media identification, metadata management, health scoring, and optimization recommendations in one place. It works with images, videos, audio files, and PDFs.
How do I find and remove duplicate images?
Mediapapa automatically scans your library and identifies duplicate files, showing you the reference version and which copies are safe to remove. You can then delete duplicates individually with one click.
Mediapapa Pro adds bulk duplicate removal with safety checks. See all Mediapapa Pro features →
How do I find unused media files?
After indexing your library, Mediapapa shows you every media file with no usage detected anywhere on your site. You can filter the full library to see only unused files, review them, and delete the ones you no longer need.
Does Mediapapa slow down my site?
No. Mediapapa only runs in the WordPress admin area. It does not affect your front-end site speed.
The initial library scan runs once. After that, Mediapapa only processes new uploads incrementally.
What does Media Score measure?
Each file receives a Media Score based on four dimensions: storage (file size relative to display size), accessibility (alt text, title, caption), SEO (metadata completeness), and performance (format and compression). The overall Library Health rating aggregates these to give you a clear picture of your library’s health.
What about AI-powered metadata generation?
Mediapapa includes an AI copilot that generates SEO-friendly alt text, titles, and captions for your images. You activate it per file and review the output before saving. AI metadata is available in the free version with a credits purchase.
What about image compression and format conversion?
The free version identifies images that need size optimization and shows which files would benefit from modern formats like WebP or AVIF.
Mediapapa Pro provides unlimited image compression and AVIF conversion via the Mediapapa API with no monthly quotas or usage limits.
Upgrade to Mediapapa Pro →
Does Mediapapa use external services?
This plugin connects to the Mediapapa API (https://api.wp-mediapapa.eu) for two optional features:
AI-Powered Metadata Generation (Free, opt-in): When you request metadata generation for a specific file, the plugin sends image data to the Mediapapa API for processing. Data is sent only on your explicit request, never automatically.
Image Optimization and AVIF Conversion (Pro): When you request optimization or conversion for specific images, the plugin sends those files to the Mediapapa API. Optimized versions are returned to your server. Data is sent only on your explicit request.
What is sent: image files or image data, your Mediapapa account credentials (Pro), and plugin version information.
This service is provided by Mediapapa: Terms of use, Privacy policy.
Is Mediapapa compatible with large media libraries?
Yes. Mediapapa handles libraries with thousands of files. The initial scan for very large libraries (5,000+ files) runs in the background and may take several minutes.
After the initial analysis, Mediapapa only processes new uploads, with minimal overhead on subsequent scans.
Mediapapa Pro adds scheduled indexing →
How do I upgrade to Pro?
Click “Upgrade to Pro” in your Mediapapa dashboard, or visit wp-mediapapa.com/pricing. After purchasing, you upload Mediapapa Pro to your site: it replaces the free version and unlocks all advanced features.
Is Mediapapa compatible with WordPress Multisite?
WordPress Multisite support is available in Mediapapa Pro. You can analyse and manage media libraries for individual sites across your network. Upgrade to Mediapapa Pro →
What languages is Mediapapa available in?
Mediapapa is available in English and French, with more translations in progress.
You can contribute translations via the WordPress.org translation system.
ChangeLog
1.3.0
- Added : Duplicate detection now works for all media types including videos, audio files, and documents
- Added : Anti-duplication upload check now prevents duplicate uploads for all file types, not just images
- Added : Tags are automatically merged when replacing a duplicate file
- Added : Clickable usage count in the media modal to quickly view where a file is used
- Added : Better display of non-image files in the editor sidebar and duplicate comparison view
- Added : WordPress Playground live preview on WordPress.org
- Fixed : More accurate usage detection by skipping irrelevant WordPress options during indexing
- Fixed : Deduplication and replacement process now correctly handles all media types
1.2.1
- Added : PHP 8.4 support enhanced
- Added : Onboarding wizard for new users
- Fixed : Better i18n english texts
1.2.0
- Added : PHP 8.4 support
- Added : Admin size column
- Added : Polylang compatibility for optimisation and duplicates
- Fixed : Group by post ID in queries to prevent duplicate results when filtering
- Fixed : Toolbar not displayed correctly on the media/text core block
- Fixed : Update related attachment scores when media is deduplicated
- Fixed : Scope Tailwind CSS base styles to body.mediapapa to prevent WordPress admin style leakage
1.1.1
Initial release on WordPress.org.
Bug fixes
- Fixed Gutenberg usage calculations
View detailed changelog →
