GT Link Manager

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A fast, lightweight Pretty Links alternative with custom database tables, early redirects, CSV import/export, and block editor integration.

Author:Gaurav Tiwari (profile at wordpress.org)
WordPress version required:6.4
WordPress version tested:7.0
Plugin version:1.6.1
Added to WordPress repository:21-03-2026
Last updated:31-03-2026
Rating, %:100
Rated by:1
Plugin URI:https://wordpress.org/plugins/gt-link-manager...
Total downloads:1 266
Active installs:100+
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GT Link Manager is a 100% free high-performance branded link manager for WordPress — no upsells, no premium tiers, no paywalls. It stores links in custom database tables (not custom post types), resolves redirects early on init, and keeps your site fast — even with thousands of links.

Your links follow a clean URL pattern: yoursite.com/go/your-slug (the prefix is configurable and can even be removed on individual links).

Official Page & Documentation | Free Training Course | REST API & AI Tools Guide

Why GT Link Manager?

Most link management plugins use custom post types, which means every redirect loads the full WordPress template stack. GT Link Manager takes a different approach — it intercepts the request early, looks up the slug in a UNIQUE-indexed database column, sends the redirect header, and exits. No theme loading, no unnecessary queries.

Key Features

  • Fast direct redirects — resolves links on init (priority 0) via direct DB lookup, no CPT overhead
  • 301, 302, and 307 redirects — choose the right redirect type for SEO, temporary, or method-preserving redirects
  • Rel attribute controls — set nofollow, sponsored, and ugc per link for proper SEO attribution
  • Noindex support — sends X-Robots-Tag: noindex header to prevent search engines from indexing redirect URLs
  • Categories and tags — organize links into categories with parent/child hierarchy and free-form tags
  • Full admin list table — search, filter by category/status, sort by any column, and perform bulk actions
  • Quick Edit — update URL, slug, redirect type, rel, category, and status inline without leaving the list
  • Activate / Deactivate — disable a link without deleting it; inactive links stop redirecting but stay in the database
  • Trash and restore — soft-delete links to trash with the option to restore or permanently delete
  • CSV import and export — import links from CSV with column mapping preview, or export filtered links; includes LinkCentral and Pretty Links compatible presets, supports any CSV though as it allows you to map fields manually.
  • Block editor integration — a toolbar button lets you search your links and insert them directly into post content
  • Branded URL preview — see the full branded URL as you type, with one-click copy
  • Normal and Regex Redirects supported too. Don’t want to use a prefix like /go/ ? Sure thing. Use the GT Link Manager as an alternative to Rank Math Redirections, Yoast Redirects, Redirection plugin etc. Tested to be faster than these top tools.
  • Click stats — can be activated to track link clicks using filters
  • Developer-friendly — actions and filters for redirect interception, URL modification, capability control, cache TTL, and more

Developer Hooks

GT Link Manager provides a comprehensive set of hooks for customization:

  • gtlm_before_redirect — action fired before redirect (use for click tracking or logging)
  • gtlm_redirect_url — filter to modify the destination URL
  • gtlm_redirect_code — filter to modify the HTTP status code
  • gtlm_rel_attributes — filter to modify rel attribute values
  • gtlm_headers — filter to modify redirect response headers
  • gtlm_prefix — filter to override the URL prefix
  • gtlm_capabilities — filter to override the required user capability
  • gtlm_cache_ttl — filter to set object cache TTL for link lookups

Free Training Course

The GT Link Manager Training is a free 25-lesson course (under 2 hours) covering everything from installation to advanced developer integrations:

  • Getting Started — installation, admin interface, link creation, categories, and redirect configuration
  • Configuration & Features — settings, redirect mechanics, block editor integration, and bulk import/export
  • Developer Reference — REST API, hooks and filters, analytics integrations, webhooks, and advanced redirects

Analytics & Advanced Integrations

The Developer Reference includes step-by-step integration guides for:

  • Analytics — Google Analytics 4 (GA4), Plausible Analytics, Fathom Analytics, Matomo, and Simple Analytics
  • Tracking — custom click logging to a database table, dashboard widget, and UTM parameter passthrough
  • Automation — webhook notifications for Zapier, Make, and n8n
  • Advanced redirects — role-based redirects (route by user role) and geo-based redirects (route by location)
  • Customization — custom response headers, hooks and filters reference

REST API & AI Tools

GT Link Manager has a full REST API that works with AI tools for programmatic link management. The REST API & AI Tools Guide covers authentication setup, all available endpoints, and integration with AI platforms including Claude Code, OpenAI Codex, WP-MCP, Novamira, Claudeus WordPress MCP, and WordPress MCP Adapter.

Source Code

The block editor assets (blocks/link-inserter/build/) are compiled from the source at blocks/link-inserter/src/ using @wordpress/scripts. The full source code is available in this plugin and on GitHub at https://github.com/wpgaurav/gt-link-manager.

To build from source:
cd blocks/link-inserter && npm install && npm run build


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