DataUnlocker enables ???? 100% accurate data collection for all your favorite analytics and tracking tools, protecting your data from any blockers.
DataUnlocker enables ???? 100% accurate analytics and tracking, safeguarding your website’s data from all types of blockers—including privacy tools, ad blockers, and restrictive networks.
Today’s web platforms depend on reliable insights from analytics and marketing solutions, but these tools often miss critical data due to silent blocking—even when you’re fully compliant with GDPR and privacy laws. DataUnlocker solves this by creating a secure JavaScript and network layer that transforms third-party tracking into first-party data, protecting it from interference and guaranteeing complete data delivery.
Compatible with both server-side tagging and client-side analytics – both prone to blocking – DataUnlocker seamlessly integrates with Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Segment, and more. Acting as a proxy, it helps you reclaim 15–50% of lost events and data, restore accurate attribution, and make smarter, data-driven decisions with confidence.
The plugin offers to inject DataUnlocker Defender into any existing JavaScript file used by your wordpress app. The patched file will be served instead of the original, enabling DataUnlockerʼs protection.
This service is provided by “DataUnlocker”: terms of use, privacy policy.
With DataUnlocker you get:
- A universal solution to protect all your tracking tools from blockers (both client-side and server-side). DataUnlocker is designed to support all products, not just Google.
- Continuous blocker protection that’s resistant to network or JavaScript filter updates.
- Email notifications for filter updates targeting your websites.
- JavaScript code obfuscation and a unique network protection layer for web apps.
- More – discover all features at dataunlocker.com!
You need DataUnlocker if:
- You installed server-side GTM or another tracking solution and discovered it’s (surprisingly) still blocked by network and ad blockers.
- You need 100% accurate, blocker-free data: conversion tracking, attribution, reporting – everything!
- Ad blockers break functionality on your site or block some network requests.
- You need to protect and obfuscate your web application from blockers, browser plugins, and any kind of possible intrusion.
Learn more at dataunlocker.com
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FAQ
How is DataUnlocker different from other products or anti-blockers?
We work with all analytics products, both client-side and server-side. There are no annoying pop-ups or messages asking users to disable their ad blocker on websites using DataUnlocker. Data collection happens regardless of whether an ad blocker is installed or not since DataUnlocker is installed on the website.
Does DataUnlocker support ________?
Yes. DataUnlocker is product-independent, and should work with all of your favorite analytics tools out of the box: Google Analytics, GTM, Hotjar, Amplitude etc. The only thing you need is to carefully follow setup instructions to make it right.
Why DataUnlocker works? Will it be blocked one day?
DataUnlocker has a unique installation for each web app and does not contain generic patterns. It is tightly coupled with web app’s code and uniquely obfuscated so that blockers have no chance to decouple DataUnlocker’s code from web app’s code.
Once installed, DataUnlocker uses cryptographically protected proxy to communicate with backends such as tracking servers. The data goes through encoded proxy channel, is cryptographically signed and validated every time for each request, leaving no chance for blockers to block, intercept or patch individual requests nor JavaScript APIs sending this data.
Hence, the only thing blockers can do is either block the entire web app or do nothing. In case blockers find a way to circumvent DataUnlocker, it is designed to roll out updates globally in seconds, without customer’s involvement.
Will DataUnlocker help to unblock server-side tagging or first-party data?
Yes! Server-side tagging isn’t resistant to blocking (unlike advertized), and DataUnlocker makes it so. Double check that proxy is enabled for your server side URL in DataUnlocker’s Admin Network Protection section.
Does DataUnlocker solve third-party cookie blocking?
There’s no need to solve this problem (and everything 3p-cookie-related is typically a marketing bullsh*t). Third party cookies are deprecated and should be removed from the products you use. In fact, most of them already use first-party cookies and other persistent storage alternatives.
Moreover, DataUnlocker makes cookies and data flows first-party, out of the box.
Does DataUnlocker affect my privacy policy?
Not at all. DataUnlocker just helps your data to go through blockers.
For instance, if you have a “cookie consent” on your website and you implemented it in a way that data collection doesn’t start until the user gives their consent to it, this behavior won’t change after DataUnlocker installation.
Is DataUnlocker safe to use?
Generally yes, however every integration may have unexpected edge cases. We recommend our customers to try DataUnlocker in your development environment first before installing it on a production website.
Our support team will be happy to assist you at anytime.
Can the use of DataUnlocker be perceived as unethical, breaking user’s privacy?
No, we don’t fight user’s privacy. DataUnlocker just lets web applications work according to their own Privacy Policies, as originally designed.
For instance, if web applications themselves implement the “cookie consent” properly and let users to opt out from tracking (regulated by GDPR), DataUnlocker will follow.
I believe my number of ad blocker users is low, should I care?
You may not know the real number of your ad blocker users. Try running DataUnlocker on your website for a little while to get the actual blockers usage rate from the DataUnlocker Admin dashboard.
If the number of ad blockers is really low in your business niche, or you’re a starting business, you likely need to look at your users at individual level, where each customer matters. That’s where DataUnlocker will help you.
ChangeLog
