Forbes magazine had a powerful article on why direct mail is being used by so many marketers again – many for the first time ever. A key point: Direct mail is a surprising and old-school way to cut through the [...]
Here are 4 short, but powerful things you should know: X Enables Advertisers to Use Any Creative Ad Format We recently announced expanded aspect ratio support for video and image ads, enabling advertisers to seamlessly reuse their best-performing creatives from [...]
Key Takeaways AI search users often have higher intent, because they ask solution-oriented questions, not just browse. Your company may already be getting AI-driven referrals… and not even know it. In many AI answers, only a few brands are [...]
Key Takeaways OpenAI advertising is the birth of a new media channel: conversational advertising These are high-intent prospects actively asking what to buy Early advertisers gain massive, lasting advantage Entry is still limited—but accessible now through test budgets (~$50K+) Early [...]
Key Takeaways: • Video dramatically increases landing page response • Video length must match buyer intent and complexity • Most prospects won’t watch — but video still boosts conversion • The first seconds of video now determine funnel performance • [...]
