Sof-Optics Inc. (A)

The marketing director of a fast-growing companies need some decisions about customer service. The volume in the department has increased steadily, ophthalmologists are filled longer waiting times for orders, slips and morale in the department. With pressure on the company to make a profit, the marketing director must carefully justify any request for additional people or equipment.

The marketing director of a fast-growing companies need some decisions about customer service. The volume in the department has increased steadily, ophthalmologists are filled longer waiting times for orders, slips and morale in the department. With pressure on the company to make a profit, the marketing director must carefully justify any request for other people or equipment.
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from
W. Earl Sasser, Jr.,
Ramchandran Jaikumar,
David C. Rikert
Source: Harvard Business School
20 pages.
Release date: 01 December, 1980. Prod #: 681 052 PDF-ENG
Sof-Optics, Inc. (A) HBR case solution