Twitter

Twitter is a micro-blogging company that let users send short text updates to others. The website is used by people, including celebrities, government officials and businesses. It helps to raise money for non-profit organizations and offers first-responders with information. During a natural disaster Although nearly 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to investigate possible marketing strategies … Read more »

Twitter is a micro-blogging company that let users send short text updates to others. The website is used by people, including celebrities, government officials and businesses. It helps to raise money for non-profit organizations and offers first-responders with information. During a natural disaster Although nearly 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to investigate possible marketing strategies for Twitter.
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from
January Mikolaj Piskorski,
David Chen,
Bill Heil
Source: Harvard Business School
28 pages.
Publication Date: Jan 25, 2010. Prod #: 710455-PDF-ENG
Twitter HBR case solution