Skyhook Wireless

Ted Morgan, founder of Skyhook Wireless has just begs a call from Steve Jobs of Apple for a meeting. Ted must decide how a meeting, give the Skyhook could finally prepare an anchor customer. Ted and his team have been working for three years, a new approach to location-based services, the WiFi rather than the proven satellite-based GPS technology uses build. Skyhook approach is more accurate than GPS in urban areas and, unlike GPS, it works inside. But great device ma … Read more »

Ted Morgan, founder of Skyhook Wireless has just begs a call from Steve Jobs of Apple for a meeting. Ted must decide how a meeting, give the Skyhook could finally prepare an anchor customer. Ted and his team have been working for three years, a new approach to location-based services, the WiFi rather than the proven satellite-based GPS technology uses build. Skyhook approach is more accurate than GPS in urban areas and, unlike GPS, it works inside. Nevertheless, large equipment manufacturers are reluctant to be the first to use it. Skyhook has no customers. The board and investors uneasy. Ted should have to pay Steve Jobs a free license, or him for Apple’s user base – or should he require a substantial license fee? The case examines the challenges that entrepreneurs in the creation of a technology company and the market always confronted traction against an established standard.
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from
Shikhar Ghosh,
Thomas R. Eisenmann
Source: Harvard Business School
19 pages.
Release Date: 7 April 2009. Prod #: 809119-PDF-ENG
Skyhook Wireless HBR case solution