Onsale is a pioneer in electronic commerce, providing more goods and renovated with the help of an online auction format. The company now plans to become a player in the highly competitive world of first-run merchandise and computer. Unlike other computer reseller, whose business models are based on the gross margin, the new model onsale is based on the idea of fixed commissions. The case raises a number of questions, which increases the new model, including supplier relationships and brand i … Read more »
Onsale is a pioneer in electronic commerce, providing more goods and renovated with the help of an online auction format. The company now plans to become a player in the highly competitive world of first-run merchandise and computer. Unlike other computer reseller, whose business models are based on the gross margin, the new model onsale is based on the idea of fixed commissions. The case raises a number of questions, which increases the new model, including supplier relationships and brand image management.
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Youngme Moon
Source: Harvard Business School
17 pages.
Release Date: 8 February 1999. Prod #: 599091-PDF-ENG
Onsale, Inc. HBR case solution
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