mGAMES is a manufacturer of game-based software for handheld computers, PDAs and cell phones. The company’s new CEO was only informed of a possible hostile takeover of the company by a large PDA manufacturers. At the same time he received a call from a senior executive in a Scandinavian telecommunications companies expressed interest in a partnership. With all this happening, the CEO growing pressure from the CEO of ongoing performance problems is to solve. In … Read more »
mGAMES is a manufacturer of game-based software for handheld computers, PDAs and cell phones. The company’s new CEO was only informed of a possible hostile takeover of the company by a large PDA manufacturers. At the same time he received a call from a senior executive in a Scandinavian telecommunications companies expressed interest in a partnership. With all this happening, the CEO growing pressure from the CEO of ongoing performance problems is to solve. In a complex and changing environment, he has to decide which customers to focus group (traditional handheld gaming device manufacturers, telecom manufacturers or PDA manufacturer).
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Allen Morrison,
Sam Hill,
Scott Hill
Source: Ivey Publishing
16 pages.
Publication Date: Aug 12, 2002. Prod #: 902M20-PDF-ENG
mGames HBR case solution
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