Lets Talk Science

The president and founder of the nonprofit organization, we are talking about science, must ensure that the marketing plan would be provided by their staff for a new training package available to meet the sales target of 100 units per year. The package, called “Science with Impact” is to train scientists and engineers on pedagogical techniques to use for the provision of effective and age-appropriate presentations for children and the non-scientific community. This marketing case focuses on the development of a prici … Read more »

The president and founder of the nonprofit organization, we are talking about science, must ensure that the marketing plan would be provided by their staff for a new training package available to meet the sales target of 100 units per year. The package, called “Science with Impact” is to train scientists and engineers on pedagogical techniques to use for the provision of effective and age-appropriate presentations for children and the non-scientific community. This marketing case focuses on the development of prices and advertising strategy for a product in a nonprofit environment.
This is part of the subset of Ivey cases and technical notes for introductory-level courses written.
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from
Elizabeth M.A. Grasby,
David House
Source: Ivey Publishing
18 pages.
Release Date: 31, July 2007. Prod #: 907A08-PDF-ENG
Let’s Talk Science HBR case solution