NASSCOM

The Vice-President of the National Association of Software and Services Companies (NASSCOM) has been reflecting on the role of NASSCOM currently playing: it was regarded as the “voice” of the software and services industry in India and has been very successful in promoting the Indian information technology ( IT) to the world. Every success was now forced NASSCOM to rethink its goals to better themselves to the complex needs of the fast growing IT business process outsourcing (IT-BPO) industry in. .. Read more »

The Vice-President of the National Association of Software and Services Companies (NASSCOM) has been reflecting on the role of NASSCOM currently playing: it was regarded as the “voice” of the software and services industry in India and has been very successful in promoting the Indian information technology ( IT) to the world. Every success was now forced NASSCOM to rethink its goals to better themselves to the complex needs of the fast growing IT business process outsourcing (IT-BPO) industry in India. The Vice President was asked NASSCOM strategic realignment of the participants deal with a guide with details of the conference. How could NASSCOM maintain their relevance in an industry that was already considered a world leader? How would NASSCOM has positioned itself as a reaction to their own president’s desire to focus on the small and medium enterprise (SME) segment of Indian industry, and also activated in response to a report that identifies the domestic market as major future growth driver of IT services? Would play which role, and how it would get there?
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from
Abhijit Gopal,
Saeed Akbar
Source: Ivey Publishing
16 pages.
Release Date: 18, November 2009. Prod #: 909M94-PDF-ENG
NASSCOM HBR case solution