Lulu.com

Lulu.com is an e-commerce company that content for authors, video producers, designers calendar and other intellectual property creators, that can be captured in digital formats distributed. At this point, Lulu.com has developed a successful niche market print-on-demand books in the United States. However, the vision of its founder, is much greater. The President is confronted with the strategic dilemma of whether to expand Lulu.com ‘s product offerings and focus on internal processes for t … Read more »

Lulu.com is an e-commerce company that content for authors, video producers, designers calendar and other intellectual property creators, that can be captured in digital formats distributed. At this point, Lulu.com has developed a successful niche market print-on-demand books in the United States. However, the vision of its founder, is much greater. The President is confronted with the strategic dilemma of whether to expand Lulu.com ‘s product offerings and focus on internal operations for the next six to 12 months.
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from
Darren Masters,
Yinglei Wang
Source: Ivey Publishing
14 pages.
Publication Date: Aug 28,, 2006. Prod #: 906E16-PDF-ENG
Lulu.com HBR case solution